April 02, 2013 05:00 ET

BigTime Goes Live With Loyalty & Retention Program for Etisalat

LONDON, UNITED KINGDOM--(Marketwired - April 2, 2013) - BigTime, a leading boutique provider of mobile marketing, announced today that it has launched a churn reduction and loyalty program with Etisalat.

BigTime and Etisalat have launched a Loyalty & Retention Program aiming to increase the value and frequency of Top Ups. The "Super Reloads" program is a sophisticated loyalty and retention scheme that aims to reduce churn, increase frequency & value of Top Ups and at the same time create stickiness between Etisalat and its users.

Dimitris Papazisis, Chief Executive Officer of BigTime said, "BigTime has launched one of its most milestone projects with Etisalat in Sri Lanka. Loyalty & Retention Programs for Mobile Operators are not easy; as a matter of fact they are one of the biggest industry challengers. BigTime has managed to offer a high performance loyalty program that reduces churn rate while it significantly increases the frequency and value of each Top Up. And all these in a record breaking time-to-market Loyalty program with full integration with the mobile operators' IN and SMSC platforms. Through dynamic, constant segmentation techniques and personalized broadcastings, BigTime has achieved to make loyalty programs "personally-relevant" for each and every subscriber."

About BigTime

BigTime is a leading mobile marketing boutique firm, providing innovative 'mobile marketing' products and services. BigTime is a global provider of innovative mobile marketing products and services. It creates entertaining and involving campaigns for mobile network operators and media groups; stimulating the dialogue between the user and the mobile carrier. BigTime campaigns attract more subscribers, generate revenue and promote loyalty to network operators. The generation of detailed usage data that BigTime produce helps operators to accurately quantify the effects of their mobile marketing campaigns and profile their customers. The result is users who get more out of their mobile phones - and operators who feel more in tune with their subscribers. Comprising top-notch industry professionals with the experience and insight required to devise mobile marketing programs that make a difference, BigTime supports mobile operators throughout the marketing lifecycle - from program design through implementation to campaign analysis

For more information, visit - @BigTimeGroup

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