January 15, 2013 05:00 ET

BigTime Head Start 2013 With Vodafone and MTN Launches

LONDON, UNITED KINGDOM--(Marketwire - Jan. 15, 2013) - BigTime, a leading boutique provider of mobile marketing, announced today that it has launched two high interaction mobile marketing campaigns.

BigTime and Vodafone have launched a mobile marketing campaign in Fiji utilizing various channels such as SMS, TV, Newspapers and Radio. The "Smart Cash" campaign will be offered exclusively to the Vodafone users in Fiji, providing a unique entertaining and educating experience. At the same time the campaign will serve as an opt-in booster to various products and services of the mobile carrier as well as a sophisticated tool of segmentation and profiling of the end users.

At the same time, BigTime and MTN Zambia have launched today their 4th mobile marketing campaign for the third consecutive year.

Sotirios Georgiou, Chief Strategy Officer of BigTime said, "BigTime has started the new year ideally by launching two very important campaigns with Vodafone and MTN during the second week of January. Our collaboration with various Vodafone OpCos has been building up very nicely and today we are very proud to have managed to launch such an innovative campaign with Vodafone in Fiji. At the same time, our 2011 and 2012 successful series of mobile marketing campaigns with MTN continue in Zambia with our brand new 2013 campaign. The fact that MTN keeps selecting BigTime for its mobile marketing activities is really honoring us."

About BigTime

BigTime is a leading mobile marketing boutique firm, providing innovative 'mobile marketing' products and services. BigTime is a global provider of innovative mobile marketing products and services. It creates entertaining and involving campaigns for mobile network operators and media groups; stimulating the dialogue between the user and the mobile carrier. BigTime campaigns attract more subscribers, generate revenue and promote loyalty to network operators. The generation of detailed usage data that BigTime produce helps operators to accurately quantify the effects of their mobile marketing campaigns and profile their customers. The result is users who get more out of their mobile phones - and operators who feel more in tune with their subscribers. Comprising top-notch industry professionals with the experience and insight required to devise mobile marketing programs that make a difference, BigTime supports mobile operators throughout the marketing lifecycle - from program design through implementation to campaign analysis.

For more information, visit / @BigTimeGroup

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