SOURCE: Bill the Butcher

January 19, 2011 07:00 ET

Bill the Butcher's CEO Participates in Lecture and Dinner With The Omnivore's Dilemma Author Michael Pollan

Thought Leader Lays Out Vision for Growth in Sustainable Grass-Based Meat Production

SEATTLE, WA--(Marketwire - January 19, 2011) - Bill the Butcher, Inc. (OTCBB: BILB), a leading retailer of organic and natural, grass-fed meats, today announced that its CEO, J'Amy Owens, participated in an important opinion leading forum for the food and meat industry held in Seattle, Washington on January 15. Michael Pollan, author of New York Times bestseller The Omnivore's Dilemma, lectured on consumer choices in the foods we eat and how it impacts the environment. One focus of the discussion was grass pastured meat.

Mr. Pollan commented on the future of grass pastured meat, a segment where Bill the Butcher is already a leading retailer. The author stated there is tremendous growth and consumer demand for healthier meat, and while the entire meat industry likely will not change, there is evidence that a large percentage will be able to convert to grass pastured meat. Pollan further added that there is no doubt that a national retail brand will emerge offering sustainable grass pastured meat.

"We believe Bill the Butcher is well poised to become that national brand," stated Bill the Butcher CEO, J'Amy Owens. "We're gaining significant traction with consumers, as evidenced in our rapid growth, in-store metrics, and social marketing metrics. We are following the model of successful Seattle-based retail start ups like Starbucks. Bill the Butcher is on its way to become the Starbucks of meat."

The company already has over 1,500 Facebook followers and 775 Twitter followers. 1,000 customers are on Bill the Butcher's opt-in email list and 42,000 people have visited www.billthebutcher.com for over 100,000 page views.

About Bill the Butcher, Inc.

Seattle-based Bill the Butcher, Inc. sells organic, grass fed and natural meats through corporate-owned neighborhood butcher shops. The Company works directly with local ranchers and farmers, who follow sustainable and organic practices, to deliver the highest quality meat that is healthiest for consumers while being good for the environment. Founded in 2009, Bill the Butcher is publicly traded under the symbol (OTCBB: BILB). Learn more at http://www.billthebutcher.com.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements related to our expansion plans and anticipated growth. Forward-looking statements reflect management's current expectations, as of the date of this press release, and involve certain risks and uncertainties. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors, including our ability to raise additional capital to fund our business and continue as a going concern and to successfully implement our growth plan; our dependence on the financial performance of stores located in one geographic area; our ability to differentiate ourselves and compete effectively against meat purveyors with greater resources and established customer bases; and uncertainties related to expansion into new geographic markets. These and other factors that could cause future results to materially differ from our recent results or those projected in our forward-looking statements are described under the caption "Risk Factors" and elsewhere in our Annual Report on Form 10-K/A and in our other periodic reports filed with the Securities and Exchange Commission. You should not rely unduly on these forward-looking statements, which apply only as of the date of this release. We undertake no duty to publicly announce or report revisions to these statements as new information becomes available that may change our expectations.

Contact Information

  • Contact:
    Bill the Butcher, Inc.
    Media Contact:
    Alan Brown
    480-231-9929

    Investor Contact:
    Laurel Moody
    1-646-810-0608