SOURCE: Mobolize


May 15, 2017 10:00 ET

Billaway Partners with Mobolize to Increase Customer Lifetime Value for Mobile Network Operators

Millions of mobile subscribers can now earn mobile data and airtime credits when they take surveys, enter sweepstakes, and other activities that don't require a purchase

SANTA MONICA, CA and NEW YORK, NY--(Marketwired - May 15, 2017) - Mobolize and Billaway announced a partnership to increase long-term customer retention and stimulate data usage for Mobile Network Operators (MNOs) and Mobile Virtual Network Operators (MVNOs). The white-labeled solution can be integrated quickly and at no cost, providing MNOs and MVNOs a new source of revenue.

Mobilize provides its patented, on-device software used by mobile operators globally to see, control and monetize data. Billaway's turn-key integration connects mobile operators with advertisers and brands, ultimately providing mobile subscribers with the ability to earn free mobile airtime and data by participating in activities. Together, the companies are enabling a powerful way to deliver alternative data monetization solutions - leading this new industry trend.

Gone are the days when consuming more data always meant spending more money. The companies' Mobile Rewards Program enables users to earn data in exchange for participation in marketing initiatives like surveys, sweepstakes and downloading games - shifting payment for data usage to advertisers. This offers users a free and easy way to top-up their plans, while brands build awareness and get deeper insights into consumer needs and interests.

Mobolize helps mobile operators become consumer champions with its MOBOLIZE | Optimize and MOBOLIZE | Secure solutions. Users get as much as four times more from their existing data plan, letting the operator stand out in competitive markets. And also can ensure their data is protected when on unprotected Wi-Fi hotspots.

"With our focus on providing mobile operators the ability to increase customer lifetime value (CLV) through customer-first solutions such as enabling subscribers to get more from their data plans, it was a natural fit for us to partner with Billaway," said Philip Mustain, Chairman and CEO of Mobolize. "Now we also can provide mobile operators an easy way to offer mobile rewards to their subscribers."

Billaway improves and differentiates the value proposition of loyalty programs for mobile operators, connecting them with brands and offers that deliver strong customer engagement. Its programs help mobile operators reduce churn and assist at bettering the overall customer experience.

"By adding Mobolize's data orchestration capabilities into our mobile app, we give mobile operators more reasons for their subscribers to download the Mobile Rewards app." said Paul Harkins, Chairman and CEO of Billaway. "This extends the capabilities of our industry-leading solutions and we're excited to be working with such great clients."

Earning Mobile Rewards is a new and more flexible approach to sponsored data, where an advertiser pays for some of a user's mobile data. But with Mobile Rewards, the user can use that data for any of their mobile use, not just a single, sponsored app. It's also better for the advertiser because the users' feedback gives them valuable insight into user needs.

About Mobolize

Mobolize's software enables telecommunications operators to See, Control and Monetize all the data on users' mobile devices on any cellular or Wi-Fi network. Mobile Network Operators (MNOs), Mobile Virtual Network Operators (MVNOs) and third-party developers use Mobolize's Secure Wi-Fi, Real-time Alerts and Content Control solutions to enhance customer experience and increase revenue. Mobolize is based in Santa Monica, Calif. USA. To learn more about Mobolize, visit

About Billaway

Billaway is a cloud-based marketing technology platform that seamlessly enables the conversion of global currencies, earned by consumers through their everyday activities, directly into free mobile airtime. Billaway's turn-key integration connects mobile operators with advertisers and brands. This creates a more meaningful relationship with their customers. The company is based in New York City and operates in multiple countries including the United Kingdom and South Africa. For more information, go to

Contact Information

  • Mobolize Contact:
    Andrew Lochart
    VP Marketing
    M: +1-415-722-7461
    E: Email contact

    Billaway Contact:
    Kate Franich
    Communications Director
    P: 1-800-403-2965 ext. 3
    E: Email contact