August 20, 2012 11:00 ET and Accounting Today Explore the Future of Finance in the Cloud

Six Part Video Series to Address Topics Including Client Services, Security and Firm Profitability

PALO ALTO, CA--(Marketwire - Aug 20, 2012) -, the leader in integrated bill payment, invoicing and cash management solutions for businesses, today announced that it has partnered with Accounting Today, a trusted resource for the tax and accounting community, on a new, six-part video series educating accountants and tax professionals on the potential -- and best practices for -- finance in the cloud. The videos are available today at

The free, six-part series entitled, "Finance in the Cloud" addresses a variety of topics that affect accountants, bookkeepers and business owners.

Finance in the Cloud topics include:

  • Standardizing client services
  • Improving security
  • Opportunities with verticals
  • Anywhere, anytime access
  • Firm profitability

"We are very excited to work with on the 'Finance in the Cloud' video series," said Accounting Today Editor-in-Chief Daniel Hood. "The cloud is providing accountants and finance professionals with a wide array of options to help them better manage their client portfolios with more efficiency, while allowing firms to service more clients in less time. We look forward to bringing this series to the public."

The videos include five experts from the accounting and software industry and are moderated by Erik Asgeirsson, CEO of CPA2biz. Panelists are: Michael Hsu, founder and CEO of DeepSky; Becky Brown, founder of Keeping Your Balance Bookkeeping & Tax Prep; René Lacerte, CEO and founder of; and Douglas Sleeter, president of The Sleeter Group.

"We are pleased that Accounting Today has recognized the transformative effect that the cloud is having on the accounting industry and is presenting this video series. We hope by sponsoring this series, accountants and bookkeepers get a comprehensive look at the advantages of moving to the cloud," said René Lacerte, CEO and founder of "We look forward to viewers' feedback and to providing more educational resources for our users in the months to come." is the only client service solution that works with all major accounting software and every U.S. bank, and clients benefit from the elimination of paperwork and the streamlined AP, AR and cash flow management features the system provides. Becoming allows accounting practices to increase their product knowledge and practice management expertise, which enables them to increase their revenues and margins by providing higher-level advisory services, and increased service in general, without adding staff or costs. offers a unique certification program that consists of self-directed online courses that offer accountants two types of certification based on the level of training completed: Guru and Expert. The Guru Certification helps accountants tailor custom solutions and automate processes for greater client efficiency. Instilled through the latest distance learning techniques, the Expert curriculum covers advanced features, expert business process workflow solutions and deeper product functionality.

About Accounting Today
Accounting Today, founded in 1987, is the premier information resource for the nation's tax and accounting community. The brand serves its audience through a diverse multi-media platform that includes a monthly print publication; an industry-leading website featuring daily news, in-depth analysis, and a wide variety of rich media; multiple digital newsletters; live events; and proprietary research.

About is a cash flow command and control system that manages accounts payable and receivable for businesses of all sizes. Offering online bill pay, custom invoicing services, unlimited document storage, collaboration tools, and mobile access,'s services easily syncs to users' accounting software programs and online bank accounts to better control company financials. guards against errors and employs enterprise-class fraud protections that current methods cannot match. More than 100,000 users are now getting paid and paying millions of bills, worth billions of dollars, using Financial institutions can now offer these benefits to their business customers by integrating with their banking platform.

Contact Information

  • For more information, please contact:
    Eileen Conway
    Scout PR
    Email Contact