SOURCE: BillMyParents

BillMyParents

January 18, 2012 09:32 ET

BillMyParents Exceeds 1 Million Real Time Teen Purchase Alerts

1 Million Teachable Moments Delivered to SpendSmart Card Users and Their Families

SAN DIEGO, CA--(Marketwire - Jan 18, 2012) - BillMyParents, Inc. (OTCQB: BMPI) (OTCBB: BMPI), the Responsible Teen Spending Company, announced today that less than a year after product launch, over 1 million purchase alerts have been sent to customers using the BillMyParents SpendSmart MasterCard® card. The company's prepaid card and service platform sends instant customized text and email alerts to parents and teens as purchases happen, providing insight into teen spending and actionable options to parents in real-time.

"Our goal is to help teens and parents stay connected, and to keep those lines of communication open," said Mike McCoy, CEO and Chairman of BillMyParents, Inc. "We are committed to helping families discuss money and spending decisions as they take place, before teens can make far-reaching financial mistakes. We're incredibly proud to be a daily part of the rapidly growing number of households using our SpendSmart Card as a teen spending management tool and resource."

In addition to seeing where, when and how much has been spent per transaction, along with remaining card balance, parents can also instantly lock or unlock the card account via SMS, and have the option to call the teen from within the text alert itself. The instant alerts program helps facilitate key teachable moments. Both frequency and dollar value triggers can be set depending on the level of oversight parents wish to retain.

For more information, please visit: www.BillMyParents.com

About BillMyParents
BillMyParents, Inc. (OTCQB: BMPI) (OTCBB: BMPI), a leader in responsible spending solutions for families, offers the perfect solution for parents who want to help their teens develop smart spending habits. The BillMyParents SpendSmart MasterCard card is the only instantly trackable, reloadable MasterCard prepaid card that lets parents and teens track spending in real time. Features include the ability to instantly lock, unlock and reload the card at any time; text alerts to parents and teens showing real-time transaction details with each purchase; and the freedom and security of a MasterCard prepaid card without the risk of overdrafts, accruing debt or affecting credit scores. BillMyParents provides parents with a modern way to help teach their teens financial responsibility, when it counts. For more information, please visit www.BillMyParents.com.

The BillMyParents SpendSmart MasterCard card is issued by University National Bank pursuant to license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

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