SOURCE: Socialwise, Inc.

Socialwise, Inc.

January 25, 2011 09:45 ET

BillMyParents Features Skateboarder Ryan Sheckler in New Social Media Campaign

BillMyParents Reloadable Prepaid MasterCard Card Endorsed by Ryan Sheckler Through Exclusive Video Promo

SAN DIEGO, CA--(Marketwire - January 25, 2011) - BillMyParents®, the innovative online teen payments solutions brand from Socialwise, Inc. (OTCBB: SCLW), today premiered their new video promo featuring pro skateboarder and MTV celebrity Ryan Sheckler informing viewers about the company's reloadable Prepaid MasterCard® card for teens. The video release marks the launch of a brand awareness social media campaign encouraging Facebook and Twitter users to share the video with their networks for a chance to win prizes from BillMyParents® and high profile action sports companies.

The BillMyParents® video sharing contest will be actively promoted on the company's pro athlete endorsers' Facebook and Twitter profiles, and through the BillMyParents® Facebook fan page and Down4BMP Twitter account. The Sheckler promo was released simultaneously with another video made with famed motocross rider and rally car driver Travis Pastrana. Any Facebook or Twitter user who shares the Sheckler and Pastrana video links with their social network by January 31, 2011 will be automatically entered to win one of many prizes, including $500 from BillMyParents®, a head-to-toe gear package from etnies, skateboard decks and other prizes from popular action sports brands.

"We've worked hard to build the best combination of products and services tailored for both teens and parents, formed great strategic partnerships with action sports retailers and brands and our social networking connections are growing quickly," said Jim Collas, president and CEO of BillMyParents®. "In a short period of time, our Facebook fan page has grown to over 105,000 fans. This social media video sharing campaign showcases our talented athlete endorser Ryan Sheckler, heightens brand awareness, and will put us in front of new audiences that will keep expanding with just a few clicks."

BillMyParents® payment solutions are designed to encourage and support communication between parents and their teens about money, as well as simplify families' lives through easy-to-use and data-safe programs. The BillMyParents® reloadable Prepaid MasterCard® card is available for teens 13 - 18, and Ryan Sheckler has two signature card styles teens can choose between. Free to activate, the card costs less than most other prepaid cards on the market, with a low monthly service fee of $3.95, a 75¢ per-load fee and no fees for PIN-based or signature transactions, calling customer service, inactivity or cancellation. They also recently debuted the new "Money Tips for Teens" blog, a resource for parents and teens to learn positive tips and techniques on how to deal with a variety of money matters, including teen budget and expense tracker worksheets and expert advice.

To view the Ryan Sheckler BillMyParents® video and contest: http://www.billmyparents.com/down4bmp-ryan/

For more information about BillMyParents®, please visit: www.billmyparents.com

About BillMyParents®
BillMyParents® provides payment solutions targeted to young people between the ages of 13 and 18. Our solutions include both Supervised Shopping and our reloadable prepaid MasterCard® card, with options ranging from giving parents complete control over purchases to simply monitoring purchase transactions. Our solutions facilitate communication between parents and young people and help teach financial responsibility. Follow us on Twitter: @BillMyParents and on Facebook: BillMyParents. For more information: www.billmyparents.com.

About Socialwise, Inc.
Socialwise, Inc. (OTCBB: SCLW) is headquartered in San Diego, CA. For more information: www.socialwise.com.

About MasterCard Worldwide
As a leading global payments company, MasterCard Worldwide prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere. MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2009, $2.5 trillion in gross dollar volume was generated on its products by consumers around the world. Powered by the MasterCard Worldwide Network -- the fastest payment processing network in the world -- MasterCard processes over 22 billion transactions each year, has the capacity to handle 140 million transactions per hour, with an average network response time of 140 milliseconds and with 99.99 percent reliability. MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as MasterCard PayPass™ and MasterCard inControl™. MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at www.mastercard.com. Follow us on Twitter: @mastercardnews.

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