SOURCE: Socialwise, Inc.

Socialwise, Inc.

January 25, 2011 09:30 ET

BillMyParents Launches Social Media Video Campaign Featuring Travis Pastrana

Champion Motocross Rider Travis Pastrana Makes Video Raising Awareness About BillMyParents Reloadable Prepaid MasterCard Card

SAN DIEGO, CA--(Marketwire - January 25, 2011) - Socialwise, Inc.'s (OTCBB: SCLW) teen payment solutions brand BillMyParents® released today an exclusive video promo featuring champion motocross racer and rally car driver Travis Pastrana, educating viewers about the reloadable BillMyParents® Prepaid MasterCard® card. The video is a key component for a social media video sharing campaign where Facebook and Twitter users can enter to win prizes from BillMyParents® and popular action sports brands.

The Travis Pastrana BillMyParents® video sharing contest will be promoted heavily on the BillMyParents® Facebook fan page and their Down4BMP Twitter profile, as well as through the company's athlete endorsers' Facebook fan pages and Twitter profiles, reaching millions of people. The social media campaign combines Pastrana's video with an additional promo video showcasing pro skateboarder Ryan Sheckler. Users are encouraged to share the video links with as many of their friends as possible via their social networks by January 31, 2011 for multiple entries to win prizes including $500 from BillMyParents®, a head-to-toe gear package from DC Shoes and other action sports-related products.

"Social networking is a significant way that people of all ages can communicate today -- especially tweens and teens," commented Jim Collas, president and CEO of BillMyParents®. "We're actively growing our presence on Facebook and Twitter by providing interesting content that supports our action sports athlete endorsers and retail partners. The Travis Pastrana video sharing contest was designed specifically for Facebook and Twitter users and will help spread the word about our reloadable Prepaid MasterCard card while confirming our commitment to the exciting world of action sports."

BillMyParents® provides cutting-edge and safe online payment solutions for teens and their parents, ranging from giving parents complete control over purchases to simply monitoring purchase transactions. Available to teens 13 - 18, Travis Pastrana has 2 signature BillMyParents® reloadable Prepaid MasterCard® card designs for users to choose from. The card is free to activate and is a cost effective way for families to handle teen spending money, with a low monthly maintenance fee of $3.95 and 75¢ per-load fee. PIN-based and signature transactions are always free, and there are no fees for inactivity, calling customer service or cancelation. The company also recently launched the new "Money Tips for Teens" blog created to help parents talk to their teens about healthy and responsible financial practices. Topics include teen budget and expense tracker tools, saving for college, how to curb impulse spending, and more.

To view the Travis Pastrana BillMyParents® video and contest: http://www.billmyparents.com/down4bmp-travis/

For more information, please visit: www.billmyparents.com

About BillMyParents®
BillMyParents® provides payment solutions targeted to young people between the ages of 13 and 18. Our solutions include both Supervised Shopping and our reloadable prepaid MasterCard® card, with options ranging from giving parents complete control over purchases to simply monitoring purchase transactions. Our solutions facilitate communication between parents and young people and help teach financial responsibility. Follow us on Twitter: @BillMyParents and on Facebook: BillMyParents. For more information: www.billmyparents.com.

About Socialwise, Inc.
Socialwise, Inc. (OTCBB: SCLW) is headquartered in San Diego, CA. For more information: www.socialwise.com.

About MasterCard Worldwide
As a leading global payments company, MasterCard Worldwide prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere. MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2009, $2.5 trillion in gross dollar volume was generated on its products by consumers around the world. Powered by the MasterCard Worldwide Network -- the fastest payment processing network in the world -- MasterCard processes over 22 billion transactions each year, has the capacity to handle 140 million transactions per hour, with an average network response time of 140 milliseconds and with 99.99 percent reliability. MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as MasterCard PayPass™ and MasterCard inControl™. MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at www.mastercard.com. Follow us on Twitter: @mastercardnews.

Contact Information

  • Media Contact:
    Sunny Zobel
    M: 503.927.4488
    sunny@zumyum.com

    Investor Relations:
    Robert Wheat
    M: 619-218-9908