SOURCE: Socialwise, Inc.

Socialwise, Inc.

March 02, 2011 09:32 ET

BillMyParents Launches Website Redesign, Triples Traffic

SAN DIEGO, CA--(Marketwire - March 2, 2011) - Socialwise, Inc.'s (OTCBB: SCLW) teen payments solutions brand BillMyParents has launched a newly redesigned website and tripled its monthly unique visitors. Combined with a national direct response online ad campaign introducing parents to the benefits of BillMyParents, the new site provides easier consumer interaction, and traffic has increased to over 90,000 unique visitors per month.

Featuring a sleek, streamlined architecture and a clean aesthetic look, the site revamp has improved upon existing features of the previous version through an informative and user-friendly layout. Parents and teens can quickly navigate through member dashboard views, track spending and utilize the built-in communications tools to optimize the gifting and funding components of the BillMyParents programs.

"Our goal with this redesign was to provide enhanced functionality and deliver easy access to information users want," commented Jim Collas, president and CEO of BillMyParents. "The new look and feel is impactful and appealing and the system is fast and responsive. As we continue to establish brand awareness with our teen payments solutions, we wanted to ensure our website reflects the ease of use, safety and convenience that are cornerstones of our business model."

BillMyParents payment solutions are designed to encourage and support communication between parents and their teens about money matters, as well as simplify families' lives through easy-to-use and data-safe programs. Their informative "Money Tips for Teens" blog provides positive tips and techniques on how to prepare teens for healthy financial independence.

For more information, please visit: www.billmyparents.com and http://tips.billmyparents.com.

About BillMyParents
BillMyParents provides payment solutions targeted to young people between the ages of 8 and 21. Our Supervised Shopping solution facilitates communication between parents and young people and helps to teach financial responsibility. Follow us on Twitter: @BillMyParents and on Facebook: BillMyParents. For more information: www.billmyparents.com.

About Socialwise, Inc.
Socialwise, Inc. (OTCBB: SCLW) is headquartered in San Diego, CA. For more information: www.socialwise.com.

Contact Information

  • Media Contact:
    Sunny Zobel
    M: 503.927.4488
    sunny@zumyum.com

    Investor Relations:
    Robert Wheat
    M: 619-218-9908