SOURCE: BillMyParents

BillMyParents

March 14, 2012 09:31 ET

BillMyParents SpendSmart™ MasterCard® Card Receives Category Win at 2012 Paybefore Awards

BillMyParents Lauded for Best Youth/Student/Campus Prepaid Program

SAN DIEGO, CA--(Marketwire - Mar 14, 2012) - BillMyParents, Inc. (OTCQB: BMPI) (OTCBB: BMPI) has been named the 2012 Paybefore Awards best in category winner for Best Youth/Student/Campus Prepaid Program for the BillMyParents SpendSmart™ MasterCard® card. In its 6th year, the prestigious annual Paybefore Awards recognizes excellence throughout the worldwide prepaid and stored value industry. BillMyParents was one of three prepaid program finalists vying for the best in category distinction.

"BillMyParents is taking prepaid to teens where they are and in a language that resonates with them," said Loraine DeBonis, editor-in-chief of Paybefore and chair of the judging panel. "The company also reaches out to parents in meaningful ways and is getting results. BillMyParents is gaining significant ground with its SpendSmart MasterCard card because of its remarkable outreach as well as card features, including transaction alerts and real-time parental controls that promote responsible spending."

"It's an honor to have been recognized by Paybefore for having the best program in our category with our BillMyParents SpendSmart MasterCard card," said Mike McCoy, BillMyParents' Chairman and Chief Executive Officer. "Our goal is to be the best solution for families to manage and teach responsible teen spending, and with this win we can celebrate the acknowledgement that what we've created stands out and meets consumers' needs."

Paybefore publications are the leading source of industry news for the global prepaid community. The judging panel consisted of five industry experts who weighed competing program entries submitted from around the world in multiple categories. Criteria for winners included the demonstration of outstanding innovation, execution and excellence within each category.

For more information about BillMyParents, please visit: www.BillMyParents.com

About BillMyParents
BillMyParents, Inc. (OTCQB: BMPI) (OTCBB: BMPI), offers a solution for parents who want to help their teens develop smart spending habits. The BillMyParents SpendSmart MasterCard card is the instantly trackable, reloadable MasterCard prepaid card that lets parents and teens track spending in real time. Features include the ability to instantly lock, unlock and reload the card at any time; text alerts to parents and teens showing real-time transaction details with each purchase; and the freedom and security of a MasterCard prepaid card without the risk of overdrafts, accruing debt or affecting credit scores. BillMyParents provides parents with a modern way to help teach their teens financial responsibility, when it counts. For more information, please visit www.BillMyParents.com.

The BillMyParents SpendSmart MasterCard card is issued by University National Bank pursuant to license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

About Paybefore:
Paybefore is the leading information provider to prepaid and stored value industry professionals, offering the latest news, commentary and analysis. Paybefore's family of industry publications include: Paybefore.com™, a searchable online news and information portal; Paybefore News™, daily news briefs delivered electronically; Paybefore News International™, a weekly compilation of prepaid news and events from outside the United States; Paybefore Update™, an e-newsletter delivered 20 times a year; Paybefore Legal™, a downloadable e-newsletter covering the legislative, regulatory and judicial developments in prepaid, as well as feature articles by leading attorneys in the field; Paybefore Magazine™, a biannual print publication featuring in-depth articles on the opportunities, challenges and trends in the global prepaid and stored value industry; and the only industry directory, Paybefore Buyer's Guide™, available online and in print. Visit us at www.paybefore.com.

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