SOURCE: Billups

February 17, 2015 09:00 ET

Billups Expands National Presence With Generation Outdoor Acquisition

Acquisition to Make Company a Driving Force in the Out-of-Home Media Industry

PORTLAND, OR--(Marketwired - February 17, 2015) - Billups, the nation's largest independent Out-of-Home (OOH) media specialist agency, today announced significant expansion plans with the acquisition of Generation Outdoor.

Recently named to Forbes' list of America's Most Promising Companies, Billups' acquisition of Generation Outdoor will build upon its growing nationwide portfolio. The acquisition will also significantly boost their growing national influence in New York. As a premier player in the outdoor buying industry, Generation Outdoor is best known for its iconic brands and memorable programs that have been placed in marquee locations from Times Square to the Sunset Strip.

As part of the acquisition, Generation Outdoor CEO Matt Leible and staff will join the Billups team. Leible, a second-generation outdoor advertising executive, was the recipient of the Ad Age 2004 Media Maven award and was featured on the cover of Ad Age in 2001 as an up-and-comer in the advertising industry.

"Billups is one of the nation's most innovative OOH media specialist agencies, so it made perfect business sense to join forces," said Leible. "Together, we're confident that our collective strengths and capabilities will be unparalleled, positioning us to deliver solutions that will continue to transform the future of OOH consumer engagement."

"The Generation Outdoor acquisition complements our existing services and will make us an OOH industry driving force in the nation's top advertising market," said Ben Billups, CEO. "This is the third acquisition for Billups over the past 10 months. With this acquisition we are poised to raise the bar for OOH specialists everywhere, helping us build toward our company vision of becoming the most inspired, innovative, and influential OOH media company on Earth." 

Terms of this acquisition were not disclosed.

About Billups
Billups is a full-service out-of-home (OOH) media specialist agency based in Portland, Oregon. Billups provides traditional, non-traditional and digital OOH media for agencies and their advertisers. Services include media planning, buying, production, posting and post-buy evaluations. Billups was recently named to Forbes' list of "America's Most Promising Companies," and one of Oregon's "Fastest Growing Private Companies" by the Portland Business Journal both in 2013 and 2014. The company has employees across 10 U.S. cities.

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