SOURCE: Billups


January 14, 2015 09:00 ET

Billups Expands Offerings With the Launch of Division Black

Veteran Marketing Executive Ari Chasin Joins Company to Lead Its New Experiential Marketing Division

PORTLAND, OR--(Marketwired - January 14, 2015) - Billups, the nation's largest independent Out-of-Home (OOH) media specialist agency, today announced that it is launching Division Black, a new Experiential Marketing Division that will help meet the growing needs of its clients. Veteran marketing executive Ari Chasin has been brought on board as director to lead the new group.

Recently named to Forbes' list of America's Most Promising Companies, Billups is a full-service OOH media agency. Dedicated to revolutionizing the industry, Billups strives to understand what's relevant among new technologies and how to elevate traditional advertising mediums. Experiential Marketing, one of the fastest growing areas of OOH media, takes advertising to a new level by encouraging two-way interaction that immerses the consumer in a brand and engages as many senses as possible. By allowing the consumer to touch, taste and feel a brand, the goal of experiential marketing is to form a memorable and emotional connection that will impact brand loyalty and buying decisions.

Chasin comes to Billups with more than 14 years of hands-on experience in the experiential marketing realm. As the director, Chasin will be responsible for building an experiential discipline that will ignite world-class campaigns that both inspire innovation and drive results. Throughout his career, Chasin has executed numerous award-winning campaigns on behalf of many blue chip brands which include Cadillac, Absolut, Red Bull, Universal Studios and Southwest Airlines.

"Ari is one of the best creative media minds in the business. As the head of Division Black, he will help us extend the reach and exposure of our partners' campaigns, all under one roof, allowing us to deliver the most advanced and relevant consumer engagement opportunities available today," said Ben Billups, CEO.

"Billups is redefining brand engagement in the digital age, and it is a delight to be on board to help take them to the next level," said Chasin. "I have long admired their creative, industry-leading campaigns and know that, together, we can create a whole new experience that sparks relevant connections between brands and consumers."

About Billups
Billups is a full-service out-of-home (OOH) media specialist agency based in Portland, Oregon. Billups provides traditional, non-traditional and digital OOH media for agencies and their advertisers. Services include media planning, buying, production, posting and post-buy evaluations. Billups was recently named to Forbes' list of "America's Most Promising Companies," and one of Oregon's "Fastest Growing Private Companies" by the Portland Business Journal both in 2013 and 2014. The company has 80 employees across 11 U.S. cities.

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