McCormick Canada

McCormick Canada

November 14, 2013 07:00 ET

Billy Bee Buzzes with Excitement About its New Facebook Page and Contest

LONDON, ONTARIO--(Marketwired - Nov. 14, 2013) - As part of its continuing brand refresh, the 55-year-old leading Billy Bee brand has launched its very own Facebook Page.

Last fall, Billy Bee launched a new bee bottle, fun new recipes underneath its top selling beehive bottle labels, and an interactive website.

"Billy Bee really comes to life on the Facebook Page," says Kristen Heleniak, Billy Bee's Senior Product Manager with McCormick Canada. "It is a great way for consumers to engage with Billy Bee and get excited by the fun crafts, easy recipes and sweet posts."

Billy Bee's Facebook Page kicked-off with a "Spread the Sweetness" campaign and contest, which encourages participants to 'like' the page and send a 'Billy Bee-mail' to their friends on Facebook for a chance to win a $5,000 cash prize. There are also early bird prize packs for the first 50 individuals who entered into the contest.

Participants will be able to select one out of three Billy Bee mail layouts to write a personalized message or choose a prepopulated message to send to their Facebook friends.

Visitors will also be able to explore on a map where 'Billy Bee mail' has been sent across Canada by the halo around Billy Bee. The more 'Billy Bee mails' sent, the larger the halo.

The content on the Billy Bee Facebook Page consists of:

  • Crafts - Simple, quick and visually appealing Billy Bee crafts
  • Recipes - Quick and easy recipes and tips on different ways to use Billy Bee honey
  • Products- Showcasing the breadth of the Billy Bee product line and illustrating the features of its packaging
  • Spread the Sweetness- Posting sweet tips and encouraging page visitors to "spread sweetness" by posting sweet stories

The average retail price for the new Billy Bee bottle is $5.39, and is available at most grocery retailers. All Billy Bee products are Kosher certified.

Founded in 1958 and acquired by McCormick & Co. Inc. in 2008, Billy Bee Honey Products is Canada's number one honey brand (Source: Nielsen Markettrack All Channel Latest 52 weeks to October 19th, 2013).

McCormick Canada is a wholly-owned subsidiary of McCormick & Company, Inc., a global leader in the manufacture, marketing and distribution of spices, seasonings, specialty foods and flavours to the entire food industry - retail outlets, food manufacturers and food service businesses. McCormick Canada, in business for more than 125 years, is pleased to note its Club House brand is now the 54th largest brand in Canada (Nielsen, 2013). McCormick Canada recently won the London Chamber of Commerce Business Achievement Award in the Large Business category.

Contact Information