SOURCE: Billy Martin USA News

March 07, 2006 13:32 ET

Billy Martin's Announces Major Motion Picture Cross Promotion Deal

HOLLYWOOD, CA -- (MARKET WIRE) -- March 7, 2006 -- "From Wild Bill Hickok to Bret Maverick and Amarillo Slim, some of the best dressed poker players on the planet came out of the wild, wild west."

And according to Doug Newton, CEO of Billy Martin's USA, Inc. (OTC: BLYM), the 27 year old western-lifestyle brand, "We're going all in and keeping the tradition alive by offering a full house of the best looking men's and women's poker apparel and accessories on the market today.

"Good news is we've just created a joint-venture agreement with the executive producers of the feature length movie 'All In' -- starring Dominique Swain, Michael Madsen, James Russo, and Academy Award winning actor, Louis Gossett, Jr. -- to do a major cross-promotional marketing campaign that should bring in a handsome pot for all our respective concerns."

Besides Billy Martin's, Newton said "The movie's other strategic alliances are Fender Guitar and Party Poker, the billion dollar on-line gaming concern. The promotional tie-ins between all parties are not only synergistic, but could prove to be extremely beneficial."

According to executive producers Richard and Patricia Goulding, "Party Poker may be sponsoring up to 1000 players at this year's World Series of Poker in Las Vegas. With the kind of money that will be at the table, Party Poker will want their players to look like a million bucks. That's why we went to Billy Martin's to put the type of clothing together to make the Party Poker Players look and feel as rich as they may become!"

Newton said, "With poker growing today at lightning speed -- among both men and women of all ages -- the huge poker apparel market is just waiting to be tapped, and we plan on tapping it big. That's a lot of chips for Billy Martin's."

Forward-Looking Statements

N. B. Statements about BLYM's future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are "forward-looking statements." Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from the company's plans if its assumptions prove to be incorrect or for a variety of other reasons.

Billy Martin's USA, Inc. is not a reporting company registered under the Securities Act of 1934. Shares of its stock trade on the Pink Sheets under the symbol BLYM.

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