SOURCE: Billy Martin USA News

July 27, 2006 12:06 ET

Billy Martin's HBO® Deadwood Collection Gets More Exposure

HOLLYWOOD, CA -- (MARKET WIRE) -- July 27, 2006 -- The World Series of Poker kicks off July 28 in Las Vegas, and includes 91-year-old Victor Goulding. A very well-known poker player, Mr. Goulding will sport a newly designed Billy Martin's (PINKSHEETS: BLYM) HBO Deadwood Collection poker vest each day.

The high-fashion poker vests, designed by Emmy-award winner, Janie Bryant, are part of a collection of high-style western apparel and accessory products inspired by the costume designs -- and wily characters, exiles, misfits, opportunists and gamblers who wear them -- from "Deadwood," HBO's critically acclaimed TV drama. "Deadwood"™ series web site http://www.hbo.com/deadwood/

"What better way to kick off our poker vests than to have one of the most colorful competitors in the World Series of Poker wearing them?" said Doug Newton, CEO of Billy Martin's USA, Inc. who founded the western brand 28 years ago in New York City.

Goulding, named last year by ESPN as "one of the 10 best moments in World Series play," is being sponsored by BLYM for the 2006 tournament in Las Vegas, one of the most awaited events of the poker year. Goulding and his "Deadwood" poker attire can be seen at Event 39, at the Rio All Suite Hotel & Casino, beginning July 28, 2006.

Soon to celebrate his 92nd birthday, Goulding said he is looking forward to 100. Although he retired to Florida many years ago, this highly decorated World War II veteran has not slowed down. His weekly schedule includes a trip to the race track and frequent poker nights where he has been working on his skills for decades. Over the years, Goulding has played with some of the greatest poker players of all time, including Amarillo Slim. "With my new poker vests, one thing's for sure," Goulding said. "When I win the big pot, I know I'll look like a million bucks."

About Billy Martin's USA (http://www.billymartin.com)

With a 28-year-old brand name and history, Billy Martin operates in a growing specialty niche market -- western lifestyle, and provides appealing and innovative products that reflect the American culture and way of life.

Forward-Looking Statements

N. B. Statements about BLYM's future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are "forward-looking statements." Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from the company's plans if its assumptions prove to be incorrect or for a variety of other reasons.

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