SOURCE: Billy Martin's USA, Inc.

February 12, 2007 09:45 ET

Billy Martin's USA and Valerio Giuntoli Launch "DEADWOOD" Boot Line

LOS ANGELES, CA -- (MARKET WIRE) -- February 12, 2007 -- Billy Martin's USA, Inc. (PINKSHEETS: BLYM) announced today the launch of its new men's & women's boot line, designed by world-famous Italian boot designer, Valerio Giuntoli, and inspired by the highly acclaimed HBO TV series, "DEADWOOD," after which the boots are named.

The boot line is one category of products being developed by Billy Martin's USA in collaboration with HBO Properties. A launch of the apparel division will coincide with the airing of a 2-hour "DEADWOOD" special on HBO next season.

Footwear buyers from across the globe received a "sneak peek" preview of the "DEADWOOD" line at the Luxury & Designer Showcase section of the show, known as "the Collections at WSA," from Feb. 1-4, 2007 in Las Vegas, NV, which featured many of the world's top footwear brands.

A dozen "DEADWOOD" styles were on display at the show. One style -- known as the "Joanie Stubbs" model -- was selected from over 100 designers, for inclusion in the news program distributed at the show, drawing attention to the line's new and appealing "eclectic Victorian western" style.

"I am not surprised how well the professional buyer welcomed our 'Victorian western' collection," said Lorenzo Dalla Vedova, managing director of the new line. "There is simply no one better than Valerio to reinvent such an elegant era every other season."

Also in attendance at the show were Doug Newton, CEO of Billy Martin's USA, Inc., and Valerio, himself, whose well-known signature boot collection, El Vaquero is widely distributed in high-end boutiques across America and Europe.

According to Newton, "The 'DEADWOOD' line is something to behold. It represents a combination of the design talents of Emmy-Award winner, Janie Bryant, costume designer of the TV series, together with the boot making expertise and design creativity of Valerio Giuntoli.

Newton said, "The men's and women's boots are the hottest I've seen in my 28 years in the business."

At the end of the Las Vegas show, Leslie Gallin, director of the Collections at WSA, ( said, "The 'DEADWOOD' product is amazing. You really have something here."

About Billy Martin's USA

With a 28-year-old brand name, Billy Martin operates in a growing specialty niche market -- western lifestyle -- and provides appealing and innovative products that reflect the American culture and way of life.

This press release may contain forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Such forward-looking statements, particularly as related to the business plans of Billy Martin's, Inc. to gain market acceptance, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company's expectations and estimates. Investing involves a high degree of risk. Always consult with an investment professional prior to investing.

Contact Information