SOURCE: Billy Martin's USA, Inc.

June 23, 2006 09:33 ET

Billy Martin's USA Confirms Pact With HBO® Award-Winning DEADWOOD® Series

LOS ANGELES, CA -- (MARKET WIRE) -- June 23, 2006 -- As reported in yesterday's Hollywood Reporter, and on Wednesday in New York Post (http://www.nypost.com/business/yeah_its_a_f___ing_bowler_hat___whats_it_to_you__business_suzanne_kapner.htm) upscale western wear retailer, Billy Martin's USA, Inc. (PINKSHEETS: BLYM) confirmed that it has signed a licensing deal for the development of "western lifestyle" apparel and accessories inspired by HBO's western drama series DEADWOOD.

According to Doug Newton, CEO of BLYM, "The 'HBO Deadwood Collection by Billy Martin's' will include items for both men and women that will fit into any 21st century wardrobe, yet have the classic flavor and flair that brings to mind the Old West." The collection is being created in collaboration with Janie Bryant, the show's Emmy®-winning costume designer, who is consulting on the designs.

"We're very pleased to be working with Billy Martin's," said James Costos, vice president, Licensing and Retail at HBO. "DEADWOOD is a highly acclaimed and distinct original series, so we wanted a company that could develop high-end, quality items -- and Billy Martin's integrity and excellence is well known in the western retail market."

Newton, who founded Billy Martin's in 1978, went on to say, "For the Deadwood Collection, we have commissioned some of the western industry's finest artisans, silversmiths and designers to create items exclusively for the line. They include Arnold Goldstein, well-known for his development of custom accessories for Ralph Lauren, DKNY and the Sundance Catalog; Douglas Magnus, an acclaimed jewelry and buckle designer; Clint Orms, renowned buckle designer; David Dear, a silver and gold jewelry designer whose works have been featured in museums; and premier hat maker Kevin O'Farrell of Santa Fe."

Selected items from the collection will first be available at Billy Martin's flagship stores in New York City and Hollywood beginning in August, with later distribution to department stores and online retailers. Additional items will continue to roll out through the next few months.

About HBO

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. providing two 24-hour premium television services, HBO and Cinemax. Together, both networks reach approximately 40 million subscribers in the United States via cable and satellite delivery. Home Box Office's international joint ventures bring HBO branded services to more than 50 countries around the globe.

®HBO and DEADWOOD are registered service marks of Home Box Office, Inc.

Forward-Looking Statements

N. B. Statements about BLYM's future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are "forward-looking statements." Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from the company's plans if its assumptions prove to be incorrect or for a variety of other reasons.

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