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September 21, 2010 05:00 ET

Bingo Halls Enjoy Improved Profits

LONDON, UNITED KINGDOM--(Marketwire - Sept. 21, 2010) - People are playing more bingo online, with one UK operator reporting substantially increased profits. Rank, which owns 103 bingo halls across the UK, announced it has made a pre-tax profit of £25.1 million for the first six months of 2010.

Recently released statistics show clubs may have turned the corner after suggestions they would not recover from the impact of the smoking ban. It also found that the amount of people visiting the offline premises to play bingo was up by 11%, while the average spend rose by 1.5%.

Ian Burke, Chief Executive of the company, said: "All of our businesses have achieved growth in revenue as a result of increased numbers of customers and customer visits." He added the results were particularly pleasing because of the "challenging environment" in which his organisation was working.

One person who may have increased his visits to bingo halls is pop star Simon Webbe, who recently told the Mirror he loves taking women there on dates.

Bookmaker William Hill also recently released its numbers for the first half of 2010; these indicated that their online bingo offerings saw the greatest increase. This demonstrates that bingo is gaining in popularity, not only in bingo halls, but also online. Recent world sporting events seem to have contributed to this remarkable growth escalation.

According to William Hill, there are two main factors contributing to the increase in the amount spent. It was the 'best ever' World Cup, during which its online bingo business saw a rise of 52% in revenue. William Hill's Chief Executive also added that "This is a positive first half performance, driven by William Hill Online and, in particular, a very strong sportsbook. We had our best World Cup ever, far exceeding expectations."

Jackpotjoy is one of the UK's most popular online Instant Win and Bingo entertainment brands.

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