SOURCE: BBK Worldwide

BBK Patient Recruitment and Engagement

March 31, 2015 09:00 ET

BioBridges Taps BBK Worldwide for Corporate Rebrand

BOSTON, MA--(Marketwired - March 31, 2015) - BBK Worldwide, a leading life sciences marketing and branding firm, has been selected by BioBridges for a corporate rebranding campaign. BBK will develop a new corporate identity and brand that reflects BioBridges' deep market expertise and leadership across today's life sciences continuum -- while supporting the company's unprecedented growth and momentum in leading and emerging markets.

Founded in 2005 and based in Wellesley, Mass., BioBridges manages the careers of clinical development professionals across all functional areas for emerging and established pharmaceutical, biotechnology and medical device companies. BBK will craft a comprehensive creative strategy that builds awareness and increases the company's share of U.S. demand for a trusted consultant management model. The new program will consist of a mix of branding, design, messaging and content creation and consultation.

"We're pleased to be working with BioBridges, as we share a first-hand understanding of and respect for the clinical R&D market," said Matthew Stumm, BBK's Principal and Director of Creative and Media Services. "A new logo is much more than a cosmetic fix. If done well, it speaks to a company's brand. Ultimately, our goal is to ensure that BioBridges' already strong market positioning is well reflected in its brand identity."

"It was clear from our very first meeting that the BBK team understood us and our vision for the future -- and then how to best communicate those messages to the industry," said BioBridges Managing Partner Jason Falchuk. "As we mark our 10th anniversary, we look forward to working with BBK to ensure our brand reflects our core values and strong reputation during this time of rapid growth."

About BioBridges
Founded by industry veterans, BioBridges helps align exceptional life science professionals with the programs that need them. The company's scalable consultant management model provides the experience that works, and delivers the contributions necessary to advance science and produce breakthrough therapies. For more information, please visit www.biobridges.com.

About BBK Worldwide
With more than three decades of experience across a wide variety of therapies and medicines, BBK Worldwide is the global leader in patient recruitment for the clinical trial industry. BBK's latest innovation is the introduction of adaptive recruitment -- a new specialty in clinical trial marketing proven to protect global enrollment integrity, specifically within a changing or threatened landscape. For more information, visit www.bbkworldwide.com.

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