SOURCE: Bioceutics

Bioceutics

June 09, 2016 08:02 ET

Bioceutics Wins First Place Award at DxMA Global Marketing Summit

PARSIPPANY, NJ--(Marketwired - Jun 9, 2016) - Bioceutics, a specialized marketing, education and communications division of Diaceutics, the leading provider of personalized medicine integration services, and TBWA\WorldHealth, the leading healthcare communications company, has won first place at the 2016 Diagnostic Marketing Association (DxMA) Awards in the Other Healthcare Campaign category, for work to support their pharma client's rebranding to signal leadership in driving precision medicine. The annual awards reception honors the "best of the best" in diagnostics marketing, advertising and promotional programming.

"We are delighted to receive this award from the DxMA," said Sanna Jousi, Managing Director of Bioceutics. "Our teams put a lot of hard work and creativity into this campaign and winning first place is excellent recognition from the industry."

Bioceutics helped their client define the company's vision and establish a clear and compelling brand identity for use within the family of companies and among external stakeholders. The work was grounded in a refreshed strategic direction that informed a series of rebranding efforts, including messaging, that spanned both online and offline tactics.

"This was a particularly interesting challenge; rebranding an already recognized leader in the diagnostic space," said Paul Pfleiderer, PhD, Managing Director of Bioceutics and Chief Strategy Officer at TBWA\WorldHealth. "The client's commitment and passion in precision medicine was a big inspirational driver for our work. They were terrific partners in the process and we are pleased to share this award with them."

Central to these rebranding efforts was a refreshed look and feel that was infused into all new materials associated with the company. Additional online materials included a publically available video asset describing the value of precision medicine and leadership efforts in this space.

About Bioceutics

Bioceutics is a specialized marketing, education and communications division of Diaceutics, the leading provider of personalized medicine integration services, and TBWA\WorldHealth, the leading healthcare communications company. Together our mission is to optimize and accelerate the potential of personalized medicine. We do this from opportunity assessment through strategy and insight generation to campaign development and education. For more information, visit http://www.diaceutics.com/bioceutics/.

Diaceutics Group

Diaceutics Group, a dedicated integrator in personalized and precision medicine, leverages analytics, software, services and strategy to enable the effective integration of therapies and diagnostics into the treatment pathway. The Group's four divisions, Analytics, Insights and Strategy (AIS), Labceutics, Bioceutics, and Iceutics, together provide a comprehensive suite of services to ensure that testing enables therapy prescribing across all key markets. For more information, visit www.diaceutics.com.

TBWA\WorldHealth

TBWA\WorldHealth, a global healthcare communications agency, leverages the power of disruption and media arts to create behavior-changing ideas. For more information, visit www.tbwaworldhealth.com.

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