SOURCE: BioElectronics Corporation

BioElectronics Corporation

September 30, 2009 10:00 ET

BioElectronics Introduces New Product for $10 Billion Dollar Veterinary Care Market

Innovative PetPatch™ Recovery Coat Meets Growing Need of Aging Pets

FREDERICK, MD--(Marketwire - September 30, 2009) - BioElectronics Corp. (PINKSHEETS: BIEL), the maker of inexpensive, disposable drug-free anti-inflammatory devices, today announced the availability of a new product targeted at the $10 billion dollar veterinary care market, the HealFast® Therapy PetPatch™.

"There are more than a hundred and sixty million companion animals in the US alone. As they age like their baby boomer owners, arthritis and other joint issues increasingly limiting mobility," said Andrew Whelan, CEO, BioElectronics Corp. "Our portable PEMF patches reduce swelling and pain without the side effects of drugs."

"For chronic pain conditions like arthritis, we developed the HealFast RecoveryCoat™ which allows vets and owners to position the patch directly over the swollen joint without putting adhesive on the pet's fur," Whelan said.

A comprehensive direct to consumer marketing program will support the launch of the new product. The centerpiece of the campaign is a new TV commercial which will begin rolling out next week. The campaign will also engage new catalog sales.

The company said that the new durable denim coat is available in four sizes to fit breeds from the smallest to the largest. The HealFast line of patches is distributed by eMarkets Group, LLC. To learn more about HealFast or see a video of the commercial visit http://www.healfasttherapy.com or call 1-888 9 HEALFAST (1-888-943-2532) or 551-200-5586.

About HealFast Therapy

HealFast Therapy is a wearable patch with an embedded microchip that delivers months of continuous therapy for horses, cats and dogs. The patches are the miniaturized equivalent of the pulsed electromagnetic energy machines prescribed by physicians and veterinarians for decades to reduce swelling, relieve pain and enhance the healing of surgical incisions, accidental wounds, sprains, strains and chronic wounds. HealFast Therapy is distributed by eMarkets Group, LLC, North Caldwell, NJ.

About BioElectronics Corporation

BioElectronics Corporation is the maker of ActiPatch® Therapy, RecoveryRx™ Devices, HealFast® Therapy (www.healfasttherapy.com) and the Allay™ family (www.AllayPatch.com) of inexpensive, disposable drug-free anti-inflammatory devices. For more information please see http://www.BioElectronicsCorp.com.

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