SOURCE: BIOLASE Technology, Inc.

BIOLASE Technology, Inc.

September 28, 2010 09:00 ET

BIOLASE Announces First Order From Benco Dental

First Sizable Order by Distribution Customer Under New Non-Exclusive Distribution Arrangement

IRVINE, CA--(Marketwire - September 28, 2010) -  BIOLASE Technology, Inc. (NASDAQ: BLTI), the world's leading dental laser company, is pleased to announce the first multi-product order from Benco Dental, the largest privately owned, full-service dental distributor in the United States. 

Federico Pignatelli, Chairman and CEO, commented, "We are extremely pleased that a distributor of Benco Dental's caliber has chosen to now carry our dental laser product line and disposables. We are looking forward to a rapidly growing and successful collaboration with the Benco Dental sales team and one of the leading dental distributors in the country."

Benco Dental provides more supply and equipment options than any other full-service dental distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 340 professionally trained sales representatives and 265 factory-trained service technicians.

During Benco Dental's 80-year history, the company has grown from a single-room office in Wilkes-Barre, PA into the nation's fastest growing dental distributor with 50 regional showroom locations and four distribution centers. In 2010, Benco Dental opened North America's largest dental equipment showroom as part of a new corporate headquarters. The 272,000-square-foot facility is called CenterPoint and is home to 25 fully functional operatories, a design concept suite, specialty displays, a handpiece cutting exhibit, sterilization models and 14 operational digital X-ray units. 

Dr. Wayne R. Harrison, VP Sales & Marketing, commented, "We are very pleased that our patented Waterlase® YSGG technology for hard and soft tissue procedures together with our soft tissue diode product line will be prominently displayed in the Benco CenterPoint showroom."

About BIOLASE Technology, Inc.
BIOLASE Technology, Inc., the world's leading dental laser company, is a medical technology company that develops, manufactures and markets lasers and related products focused on technologies that advance the practice of dentistry and medicine. The Company's products incorporate patented and patent pending technologies designed to provide clinically superior performance with less pain and faster recovery times. BIOLASE's principal products are dental laser systems that perform a broad range of dental procedures, including cosmetic and complex surgical applications. Other products under development address ophthalmology and other medical and consumer markets.

For updates and information on laser and Waterlase dentistry, find BIOLASE at, Twitter at, and YouTube at

This press release may contain forward-looking statements within the meaning of safe harbor provided by the Securities Reform Act of 1995 that are based on the current expectations and estimates by our management. These forward-looking statements can be identified through the use of words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," "may," "will," and variations of these words or similar expressions. Forward-looking statements are based on management's current, preliminary expectations and are subject to risks, uncertainties and other factors which may cause the Company's actual results to differ materially from the statements contained herein, and are described in the Company's reports it files with the Securities and Exchange Commission, including its annual and quarterly reports. No undue reliance should be placed on forward-looking statements. Such information is subject to change, and we undertake no obligation to update such statements.

Contact Information

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    Jill Bertotti (investors) or Len Hall (media)
    Allen & Caron