SOURCE: BIOLASE Technology, Inc.

BIOLASE Technology, Inc.

December 08, 2010 09:00 ET

BIOLASE Launches One-Stop E-Commerce Store for Dentists Using BIOLASE Laser Technology Products

IRVINE, CA--(Marketwire - December 8, 2010) - BIOLASE Technology, Inc. (NASDAQ: BLTI), the World's leading dental laser manufacturer and distributor, today announced its new e-commerce website, the "BIOLASE Store," at www.biolasestore.com, for dentists using BIOLASE laser technology products.

The state-of-the-art website makes ordering the most advanced dental laser technology products quick and simple, anytime for anywhere in North America. Based on minimum purchase quantities, the BIOLASE Store offers customers in the U.S. and Canada free shipping and a promotional discount on a complete selection of BIOLASE products, from laser systems to tips and accessories, including more than 50 unique tip styles and an equal number of product add-ons to support six different laser platforms -- the most comprehensive offering in the industry -- to enable doctors to provide the highest level of service for patients. The website also sells service contracts which extend the manufacturer's warranty beyond the initial term.

"The new site is a great resource for BIOLASE laser system owners to learn about all of the applications of our laser systems," explains Federico Pignatelli, Chairman and CEO, "because it gives them the opportunity to see handpiece upgrades, tips, accessories and procedure kits for their laser system that they may not yet have taken advantage of and also shows how to fully utilize them."

For example, dentists who are currently using their Waterlase™ system only for cavity preparations can learn about using the laser for root canals or periodontal therapy, enhancing the value of the Waterlase in their practice and increasing purchases of all kind of specialized tips and other proprietary consumable items.

"Combined with our training, service and support, our extensive unique tips and accessories offering provides BIOLASE customers with total solutions beyond just laser equipment," continued Pignatelli. "No other laser company puts as much effort into helping doctors get the most out of their investment."

The BIOLASE Store has been carefully organized to make it simple and efficient for dentists to find exactly the product needed, with advanced search capabilities, detailed product descriptions and specifications, and suggestions for related BIOLASE products.

About BIOLASE Technology, Inc.
BIOLASE Technology, Inc., the world's leading dental laser company, is a medical technology company that develops, manufactures and markets lasers and related products focused on technologies that advance the practice of dentistry and medicine. The Company's products incorporate patented and patent pending technologies designed to provide clinically superior performance with less pain and faster recovery times. BIOLASE's principal products are dental laser systems that perform a broad range of dental procedures, including cosmetic and complex surgical applications. Other products under development address ophthalmology and other medical and consumer markets.

For updates and information on laser and Waterlase dentistry, find BIOLASE at http://www.biolase.com, Twitter at http://twitter.com/GoWaterlase, and YouTube at http://www.youtube.com/user/Rossca08.

This press release may contain forward-looking statements within the meaning of safe harbor provided by the Securities Reform Act of 1995 that are based on the current expectations and estimates by our management. These forward-looking statements can be identified through the use of words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," "may," "will," and variations of these words or similar expressions. Forward-looking statements are based on management's current, preliminary expectations and are subject to risks, uncertainties and other factors which may cause the Company's actual results to differ materially from the statements contained herein, and are described in the Company's reports it files with the Securities and Exchange Commission, including its annual and quarterly reports. No undue reliance should be placed on forward-looking statements. Such information is subject to change, and we undertake no obligation to update such statements.

Contact Information

  • For further information, please contact:
    Jill Bertotti
    Allen & Caron
    +1-949-474-4300