SOURCE: BIOLASE Technology, Inc.

BIOLASE Technology, Inc.

January 27, 2012 09:00 ET

BIOLASE Signs Strategic Sales and Marketing Partnership With the Seattle Study Club, a Leading Dental Education Organization

IRVINE, CA--(Marketwire - Jan 27, 2012) - BIOLASE Technology, Inc. (NASDAQ: BLTI), the World's leading dental laser manufacturer and distributor, today announced that it has signed a strategic sales and marketing partnership with Kirkland, WA-based Seattle Study Club (SSC), a worldwide organization of dentists that are committed to the highest standard of patient care and maintaining the highest level of knowledge in the field of dentistry.

Under the terms of the partnership, BIOLASE will have access to SSC's more than 350 study clubs and 8,000 members worldwide to educate them on how to make the best use of BIOLASE products and services. The activities involved in the program include the demonstration of BIOLASE's laser technology at SSC's national symposiums, advertising in SSC publications, cooperative web marketing and direct promotions to members via SSC's newsletters, webcasts and Journal.

Federico Pignatelli, Chairman and CEO, commented, "I am very pleased that we are entering this partnership. The Seattle Study Club is one of the most powerful independent educational organizations in dentistry, so leveraging that reach into our key target market is just one of a number of new and progressive marketing initiatives BIOLASE is introducing in 2012."

The SSC is recognized as one of the most advanced and exciting dental continuing education groups today where doctors share new techniques and ways to better serve their patients. Each club meets monthly to update members on the latest advances in technology and treatment.

About BIOLASE Technology, Inc.
BIOLASE Technology, Inc., the World's leading Dental Laser Company, is a medical technology company that develops, manufactures and markets dental lasers and also distributes and markets dental imaging equipment, products that are focused on technologies that advance the practice of dentistry and medicine. The Company's laser products incorporate patented and patent pending technologies designed to provide clinically superior performance with less pain and faster recovery times. Its imaging products provide cutting-edge technology at competitive prices to deliver the best results for dentists and patients. BIOLASE's principal products are dental laser systems that perform a broad range of dental procedures, including cosmetic and complex surgical applications, and a full line of dental imaging equipment. Other products under development address ophthalmology and other medical and consumer markets.

For updates and information on laser and Waterlase dentistry, find BIOLASE at http://www.biolase.com, Twitter at http://twitter.com/GoWaterlase, and YouTube at http://www.youtube.com/user/Rossca08.

This press release may contain forward-looking statements within the meaning of safe harbor provided by the Securities Reform Act of 1995 that are based on the current expectations and estimates by our management. These forward-looking statements can be identified through the use of words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," "may," "will," and variations of these words or similar expressions. Forward-looking statements are based on management's current, preliminary expectations and are subject to risks, uncertainties and other factors which may cause the Company's actual results to differ materially from the statements contained herein, and are described in the Company's reports it files with the Securities and Exchange Commission, including its annual and quarterly reports. No undue reliance should be placed on forward-looking statements. Such information is subject to change, and we undertake no obligation to update such statements.

Contact Information

  • For further information, please contact:
    Jill Bertotti
    Allen & Caron
    +1-949-474-4300