bioLytical Laboratories

bioLytical Laboratories

July 16, 2007 13:11 ET

bioLytical Partners With Virgin Mobile Canada for the Test Your Commitment HIV Testing Campaign

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 16, 2007) - bioLytical Laboratories is proud to announce that Virgin Mobile Canada will be sponsoring the Test Your Commitment campaign this August. Test Your Commitment is a tri-city mobile campaign that will offer thousands of free HIV tests to Canadians in an effort to raise awareness and encourage HIV testing.

"bioLytical is thrilled to be working with Virgin Mobile on the inaugural Test Your Commitment campaign across Canada," says Matthew Clayton, bioLytical Chief Operating Officer. "As a global leader in HIV/AIDS advocacy and awareness, Virgin Mobile will play a key role ensuring we roll out a powerful campaign across Canada."

Beginning in Vancouver on August 10th and 11th, the Test Your Commitment mobile unit will embark on a cross-Canada campaign to raise awareness surrounding HIV/AIDS and the importance of an HIV test. The second stop will be in Toronto on August 17th and 18th, and finally in Montreal on August 24th and 25th (locations TBA).

"Globally the Virgin group of companies have made it a priority to help defeat AIDS/HIV," says Nathan Rosenberg, chief marketing officer, Virgin Mobile Canada. "Supporting the Test Your Commitment initiative is how Virgin Mobile Canada will bring this world challenge local and generate awareness through a non-conventional, grassroots campaign to educate Canadian youth about the importance and ease of HIV testing."

bioLytical is a Vancouver-based company that develops and manufactures the INSTI™ kit, a unique and simple-to-use test used in the diagnosis of HIV infection. At 60 seconds for a reading, it is by far the fastest HIV diagnostic kit in the world and the only one approved by Health Canada.

bioLytical will be donating the more than 5,000 INSTI™ HIV test kits that will be administered during the mobile campaign. In addition, bioLytical will publish a list of clinics and doctors in each city that offer INSTI™.

The campaign will also raise funds and awareness for UNICEF Canada's Unite for Children, Unite Against AIDS Campaign.

Test Your Commitment will bring much needed attention to HIV testing. To date HIV testing has largely been done behind closed doors and by shifting the perception of Canadians through its mobile campaign bioLytical hopes to demonstrate the role that rapid HIV testing can play in addressing the global HIV/AIDS pandemic.

About bioLytical Laboratories

bioLytical Laboratories (Inc.) is a leading developer and manufacturer of diagnostic tests for global health care markets. The company produces the highly accurate and reliable INSTI kit; the only rapid HIV test kit approved by Health Canada for use in a point-of-care setting, such as a doctor's office or hospital. bioLytical is a privately owned company with headquarters and state-of-the-art manufacturing facility located in Richmond, British Columbia, with offices in United Kingdom and Uganda, Africa. For more information about bioLytical and INSTI, please visit www.biolytical.com.

About INSTI™ HIV-1 Rapid Antibody Test

INSTI is a highly effective and reliable rapid HIV test that detects the presence of antibodies to HIV in whole blood, serum or plasma in 60 seconds. It has a 99.96% accuracy rate, as demonstrated in extensive clinical trials carried out in multiple centers across Canada. To further ensure INSTI maintains its high quality, it is manufactured in Canada under strict controls in a state-of-the-art ISO accredited facility. INSTI is the only HIV kit approved by Health Canada for point-of-care testing.

About Virgin Mobile Canada

Launched in 2005, Virgin Mobile is Canada's first wireless service created for and defined by youth. The country's first mobile virtual network operator (MVNO), Virgin Mobile has a portfolio that includes monthly price plans, a full range of phones and a broad array of messaging, music and mobile content offerings - without long-term contracts. J.D. Power and Associates has recognized Virgin Mobile as highest in customer satisfaction with prepaid wireless service for two years in a row(1).

The Virgin Mobile group of companies has attracted over 10 million customers worldwide. Virgin Mobile phones are available at more than 4,000 locations with top-up cards available at more than 10,000 locations nationally. Virgin Mobile products can also be purchased online at http://www.virginmobile.ca or by calling 877-662-2824.

(1) J.D. Power and Associates 2005-2006 Canadian Wireless Customer Satisfaction StudySM. 2006 study based on 5,784 total responses from consumers with prepaid wireless service surveyed in October 2006. www.jdpower.com.

About UNICEF Canada's Unite for Children campaign:

In 2006, UNICEF International launched the Unite for Children, Unite Against AIDS campaign both to draw attention to the scale on which AIDS has redefined childhood for millions of children and to mobilize increased global support for HIV/AIDS programs that serve children.

UNICEF International's Unite for Children, Unite Against AIDS campaign is the largest campaign ever mounted to bring the world's attention to the global impact of HIV/AIDS on children and young people. The campaign does not mark the beginning of UNICEF's work on behalf of children, but is an intensification and acceleration of its on-going programs and efforts to get children and youth in the protection and support they need at local, national and international levels.

UNICEF Canada's five-year campaign goal is to raise $25 million from Canadians to fund projects in priority countries in Africa, Asia, Eastern Europe, Latin America and the Caribbean. UNICEF is determined to put the missing face of children affected by AIDS at the centre of the HIV/AIDS agenda, and to make sure that the voices of children and youth are heard on the issues that affect them.

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