SOURCE: BioNovix

February 25, 2008 22:43 ET

BioNovix, Inc.: Management Team Confirmed; Communication Policies; Brokerage Talks Underway

SCOTTSDALE, AZ--(Marketwire - February 25, 2008) - BioNovix, Inc., a Delaware corporation, announced confirmation of the revised Management structure, establishment of a new communications policy, including commencement of formal press releases, and ongoing brokerage discussions.

Background

In its first year, BioNovix produced exponential growth with revenues, while awaiting profitability on the horizon. In just one year, the Company has approximately 9,000 distributors and has expanded with a foot into Mexico, the Philippines and Korea, each at different stages of progress. In order to better serve its Independent Business Consultants and Investors, BioNovix, Inc. announces the following information.

Management Team

According to Mark Labertew, CEO, CFO, "I am motivated and focused to move us into a worldwide concern with growth and profitability through a balance of financial minded controls and systematic growth here and overseas."

He noted, "We have had much sales success with the original team. We thank them."

He further commented, "As we grow and meet new challenges, and obtain advice from brokerage related people and professionals, we have started a process of self review and evaluation and are taking a variety of steps involving corporate structure, management, overseas efforts, cutting costs, and so forth.

"One key is to focus on Management and try to find the right mix of experiences and abilities, among other factors, for this year and possibly beyond," according to Mr. Labertew.

Recently, for the New Year, the Company experimented, and navigated through countless discussions, on the direction to take with Management, and with working with a mix of new and past team members. Some have stayed, some have gone. While important, sales managers and vice presidents are part of our sales structure, not Board of Directors or key executive officers. Therefore, with changes, here are the key members of top Management:

Mark Labertew is Chief Executive Officer and Chief Financial Officer. Mark brings to BioNovix a background of profitable leadership in dynamic domestic and international enterprises. Mark has lead profitable companies, spanning diverse industries, from start-up through growth into multi-million dollar businesses, and has structured, negotiated and consummated high dollar corporate transactions and financings. Most recently serving as COO of Suntech Manufacturing in Tempe, AZ, an international manufacturer with 9 worldwide locations, Mark held full P&L accountability for every aspect of operations, visions, strategic planning and directions, finance, business development, sales and marketing, technology and R&D. Previously, he helped grow an IT startup from $0 to $30+ million in annual revenues as President and CEO of Tracker International and delivered triple digit ROI to stakeholders. Mark holds a Bachelor of Science in Financial Accounting from Metropolitan State College in Denver, CO. When the Board of Directors and Mark believe timing is right, a second person will come in and be CEO and/or CFO, but for now the strength of management and financial determinations being under the control of a CPA is best.

Eric Kuhrts now serves as a Director and Chief Science Officer. As co-founder of BioNovix and inventor of the products, Eric will bring renewed energy to his expanded role focusing on the continued research and development of the Wellness Index Test, Meridium product line. Eric is the founder and CEO of five pharmaceutical companies, and is the inventor of over 30 issued and pending patent applications. He has been involved in numerous aspects of management and research related to pharmaceuticals, diagnostics, and consumer products for over 18 years. One of his inventions, the Bios® Life2 generated over $180 million in annual revenues (close to $2 billion in sales over a 10 year period) for the Rexall Sundown company's Rexall Showcase International network marketing division. Eric has developed and licensed novel proprietary diagnostic biomarkers, major sports supplement products, numerous over-the counter (OTC) drug products, drug delivery systems, and many new biopharmaceutical formulations in the cardiovascular, and anti-inflammatory area. Eric also has extensive experience in the development of new drugs that require FDA approval via new drug application (IND/NDA) submissions. Eric is a graduate of the University of California at San Diego. Eric will continue to be a member of the company's Board of Directors. The Board is considering options on the position of Chairperson, who could possibly be any Director, officer or outside person.

Fred Auzenne now serves as a Director working with the Company primarily focused on international pursuits. As co-founder and primary visionary for the launch of BioNovix, Fred has been an extremely valued asset to the growth of the company. Fred spent seven years in U.S. Army Intelligence followed by a successful 15-year career in sales and marketing within the casino, pharmaceutical (Merck) and medical device (Medtronic) industries. While serving as CEO of Sedona Labs, he successfully reorganized and restructured to improve IT systems, shipping, manufacturing, communications and purchasing. He also guided the company through the launch of three new products that are positioned to achieve multi-million dollar sales growth through premier retailers.

Loral Langemeier serves as a Director. Born and raised on a farm in Nebraska, Loral Langemeier did not start out in life with money or connections. Loral, a master coach and financial strategist, built her first business in high school, and by the time she was 34, she'd established a multi-million-dollar portfolio of properties, businesses, gas/oil and notes. Recognized by her peers for her personal commitment to helping people create unimaginable success, and acknowledged by thousands of clients for the substance, insight and applicable value her programs provide, Loral Langemeier has emerged as one of the most successful business and motivational speakers to hit the lecture platform. Loral is a co-founder of BioNovix and is the Founder and CEO of Live Out Loud motivational, educational organization.

BioNovix develops, markets and sells innovative healthcare product lines, based on worldwide licensed technologies, scientifically formulated, through multi level marketing networks, expanding our sales and operations internationally; MeridiumXN, a proprietary, innovative supplement, is our leading product with increasing sales and widening demand.

Safe Harbor Statement

THIS RELEASE, WEBSITES, COMMUNICATIONS AND OTHER COMPANY DOCUMENTATION, MAY CONTAIN FORWARD-LOOKING STATEMENTS THAT INVOLVE RISKS AND UNCERTAINTIES, INCLUDING WITHOUT LIMITATION, ACCEPTANCE OF THE COMPANY'S PRODUCTS, INCREASED LEVELS OF COMPETITION, PRODUCT AND TECHNOLOGICAL CHANGES, THE COMPANY'S DEPENDENCE UPON FINANCING AND THIRD-PARTY SUPPLIERS, AND OTHER RISKS DETAILED FROM TIME TO TIME IN THE COMPANY'S DOCUMENTATION AND ARE SUBJECT TO CHANGE WITHOUT NOTICE. THE COMPANY AND AFFILIATES ASSUME NO OBLIGATION TO UPDATE ANY FORWARD-LOOKING STATEMENTS. INFORMATION SUPPLIED US BY OTHERS AND UTILIZED IS DONE BASED ON THEIR CONFIRMATIONS TO US NOT ANY VERIFICATION AND INFORMATION MAY INCLUDE OPINIONS. NOTHING SHOULD BE CONSIDERED AN OFFER OF SALE OR SOLICITATION OF ANY INVESTMENT WHICH MAY ONLY BE DONE BY COMPANY APPROVED OFFERING MATERIALS.

Contact Information

  • Contact Information:

    Marketing and Media:
    Mark Kanas
    VP Marketing
    BioNovix
    (866) 469-1246
    Email Contact

    Investor Relations:
    Mark Labertew
    CEO/CFO
    BioNovix
    (866) 469-1246
    Email Contact