Birst Builds on Strong Embedded BI Momentum With a New Partner Program

SAN FRANCISCO, CA--(Marketwired - May 1, 2014) - Birst Inc., the leader in Cloud BI, today announced the rollout of Embedded BI, its new OEM partner program to help ISVs and SaaS providers deliver market-leading analytic capabilities rapidly and with minimum resources. Birst's easy-to-embed BI platform, strong partnership support and flexible business terms are among the factors that have propelled the company's momentum forward in the embedded BI market. To date, more than one hundred software providers have embedded Birst into their applications, including companies such as CBS Interactive, OpenText, Autodesk, Navis, Zedi, Hiperos, DiamondStream, PeopleAnswers, and many more. The Embedded BI program extends Birst's BI leadership, giving its partners the ability to more rapidly and profitably grow their business and differentiate their offerings.

"With the full rollout of our Embedded BI program, we're enabling our embedded software partners to deliver analytics and visualizations rapidly and with minimum resources on their side," said Brad Peters, Chairman and Chief Product Officer at Birst. "Birst's platform offers market-leading analytic capabilities that are easy to integrate with other business applications. Our new Embedded BI program takes that to the next level by accelerating the development, go-to-market and monetization of analytics for any user, ultimately empowering software companies to turn data into a strategic service for their customers quickly."

"Birst's Embedded BI program provides the business flexibility and world-class technology that we need," said Cathy Folkes, President, Data Best Practices. "Together with Birst we are creating a seamless experience to deliver fast and easy access to the vital analytics our customers need."

The Birst Embedded BI program uniquely offers:

• Development support including training, advisory services, and project roadmap strategies;
• Go-To-Market assistance including white-labeling of Birst marketing content, access to Birst rich partner portal, and white-labeling of Birst training for licensing to end users;
• A monetization strategy including flexible commercial terms and referral programs; and
• A dedicated Embedded BI partner success team.

"Our goal was to maximize the simplicity and business benefit around partnering with Birst," said Paul Staelin, Chief Customer Officer at Birst. "The Birst Embedded BI program gives our software technology partners a practical approach for embedding visually compelling analytics, interactive dashboards and enterprise reports into their applications. Our partner-centric program offers tremendous value in BI expertise, strategy and go-to-market support to help embedded software partners offer greater analytics capabilities and services to their customers."

About Birst

Birst is the only enterprise-caliber Business Intelligence platform born in the cloud. Less costly and more agile than Legacy BI and more powerful than Data Discovery, Birst is engineered with an automated data warehouse and rich, visual analytics, to give meaning to data -- all types and sizes. Coupled with the agility of the Cloud, Birst gives business teams the ability to solve real problems. Fast. Find out why Gartner named Birst a Challenger in its most recent BI Magic Quadrant and why more than a thousand businesses rely on Birst for their analytic needs. Learn to think fast at www.birst.com and join the conversation @birstbi.