August 01, 2011 10:00 ET

Birst Names Ryan Ried Vice President of Sales

Former SAP Business Objects Executive Joins SaaS Business Intelligence Leader

SAN FRANCISCO, CA--(Marketwire - Aug 1, 2011) - Birst, Inc., the leading provider of software-as-a-service (SaaS) and cloud business intelligence (BI) and analytics, today announced the appointment of Ryan Ried as the company's vice president of worldwide sales. Ried brings 15 years of enterprise software sales experience, including six years at SAP Business Objects where he served as vice president of Healthcare Sales and vice president of Global Strategic Business Users.

"We're delighted to have Ryan joining the Birst team," said Brad Peters, co-founder and CEO of Birst. "Ryan's deep knowledge of business intelligence and enterprise sales provides exactly what Birst needs as more and more customers choose Birst and we continue our rapid expansion."

An industry veteran, Ried has proven himself to be a strong leader and a top performer in high growth sales organizations. Ried joins Birst from Adobe Systems where he was area sales director for major accounts. Previously he held executive roles at SAP Business Objects. Prior to the acquisition by SAP, Ried led the sales teams in the northeast region for Business Objects. During his tenure, Ried was instrumental in building a team that helped make the firm among the fastest growing enterprise software companies of the past decade. Prior to Business Objects, Ryan held sales and leadership positions at Oracle, Akamai and Siebel Systems.

"I am thrilled to be part of the Birst team," said Ried. "As the leader in SaaS BI, the fastest growing category of the $35 billion Business Intelligence market, Birst's innovative technology and flexible deployment capabilities offer organizations a way to quickly and cost effectively deploy a real datawarehouse with enterprise-class business intelligence. This is something the market has been missing for far too long."

About Birst
Birst is the SaaS Business Intelligence leader. With its comprehensive cloud BI suite, Birst brings the benefits of analytics and fact-based decision-making to a much broader audience by making it affordable, fast, and easy to use. Birst is the winner of the Red Herring Global 100, TDWI Best Practices, and Software Standard of Excellence Web awards. Birst customers include Citrix, RBC, Securian, Key Technology, and other leading organizations. For more information, visit

Contact Information

  • For more information, contact:
    Stacey Burbach
    Point Communications Group for Birst, Inc.