June 21, 2011 13:07 ET

Birst Names Wynn White Vice President of Marketing

Industry Veteran of Oracle, BEA, and Dell Brings Marketing Expertise to Leader of Software-as-a-Service Business Intelligence

SAN FRANCISCO, CA--(Marketwire - Jun 21, 2011) - Birst Inc., the leading provider of software-as-a-service (SaaS) business intelligence (BI) and analytics, today announced the appointment of Wynn White as the company's vice president of marketing. White brings almost 20 years of global technology marketing experience to the company.

"We welcome Wynn as the latest addition to our executive team," said Brad Peters, co-founder and CEO of Birst. "He not only brings broad marketing knowledge and experience to Birst, but he also knows what it takes to rapidly grow a technology company to become a segment leader. As we continue to disrupt the traditional business intelligence market with our easier to use and affordable cloud solution, Wynn's experience will be invaluable."

White joins Birst from Dell where he was Vice President of Dell KACE Worldwide Marketing, overseeing marketing, product management, and lead qualification for the industry's fastest growing systems management solution. During his tenure he oversaw KACE's growth from 300 to more than 3,000 customers and helped oversee the acquisition of KACE by Dell in 2010. Previously he served as vice president of marketing for Oracle where he led global marketing for Oracle's Enterprise Manager and security product line. White has additionally held senior marketing and product management roles at Oblix and BEA.

"I'm excited to join an exceptional management team and an organization with industry-leading products that deliver on exactly what midsized enterprises need for business intelligence -- an integrated datawarehousing and business intelligence solution that is both easy to use and deploy as well as affordable," said White. "Much like other, earlier SaaS-based applications, Birst is now shaking up the business intelligence market by delivering end-to-end capabilities that provide accurate and quick insight into an organization's disparate data -- something that just hasn't been available from the overly complex and expensive, traditional BI solutions."

About Birst
Birst™ is the leading provider of on-demand business intelligence solutions. With its Comprehensive Cloud BI Suite, Birst brings the benefits of fact-based decision-making to a much broader audience by making it affordable, fast, and easy to use. Birst is the winner of the Red Herring Global 100 Award, the TDWI Best Practices Award, and the Web Award for Software Standard of Excellence. Birst customers include Citrix, RBC, Securian, Key Technology, and other leading organizations.

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