Birst and Nuevora Join Forces to Deliver Advanced Business Analytics Solutions Leveraging Birst's On-Demand Business Intelligence Platform

Nuevora to Deliver Custom Analytics Solutions for Sales, Marketing, Customer Management, and Risk Management Functions


SAN FRANCISCO, CA--(Marketwire - March 23, 2010) -  Birst, a leading provider of on-demand solutions for business intelligence (BI) and analytics, today announced a strategic relationship with Nuevora, a leader in the delivery of Outcomes Research & Analytics to organizations globally. The partnership enables Nuevora to bring to market its targeted predictive analytics solutions in an on-demand model using Birst's BI Platform, while Birst is now able to offer its customers a custom predictive analytics applications delivered to address specific business problems.

"The persistently tough economic climate is forcing companies of all sizes to develop new sources of competitive advantage and innovation while improving revenue growth and profitability. The joint Birst/Neuvora solution will enable companies to obtain predictive insights from their data through advanced business analytics, thereby, powering smarter decisions and better outcomes," said Phani Nagarjuna, CEO of Nuevora.

"We expect that our partnership with Nuevora will assist companies in the retail, high technology, automotive, consumer goods, banking and insurance markets deploy predictive business insights to operational executives that will help them drive effective decisions," said Randi DiPrima, vice president of global partners for Birst.

Nuevora's custom analytics solutions enable companies to improve top-line and bottom-line performance across marketing, sales, customer management, and risk management functions. The solution is driven by a comprehensive framework comprises analytics strategy development to predictive modeling, advanced analytics, reporting & dash boarding, data management and model management services. Nuevora will enable Birst's customers to get more out of its BI Platform by embedding predictive analytics and advanced modeling capabilities. 

About Nuevora®
Nuevora® is a leading solutions provider in the delivery of Outcomes Research & Analytics -- predictive insights that drive valuable business outcomes. Nuevora delivers custom research and advanced business analytics solutions tailored to address specific business problems. Our unique application of sound methodologies and process knowledge to analytical rigor often enables our clients to make their processes smarter and efficient rapidly. Nuevora's solutions focus on embedding predictive insights into revenue impacting business processes thereby fueling smarter decisions and better outcomes in the areas of marketing, customer management, and operational risk management.

Leading organizations achieve higher levels of customer profitability and marketing ROI in partnership with Nuevora. Nuevora's solutions transform disparate sources of structured and unstructured operational data into actionable analytics delivered in a timely manner to the decision makers responsible for driving specific and targeted outcomes within an organization or a department.

On a longer term basis, our clients end up building a scalable & broad-based analytical platform (people, processes, and technology) with Nuevora that drives them to innovate and achieve operational excellence in a sustainable manner.

Nuevora is led by leaders who have the proven experience in generating marketing excellence and customer loyalty at several world-class organizations. Leveraging a global delivery model, Nuevora delivers faster "time-to-value" and significant "cost-efficiencies" to its clients. Some of the best run organizations partner with Nuevora to achieve superior business outcomes through knowledge-based competition. We are headquartered in the Silicon Valley. More info is also available on our website www.nuevora.com.

About Birst
Birst™ is the leading provider of on-demand business intelligence solutions. Birst brings the benefits of fact-based decision-making to a much broader audience by making it affordable, fast, and easy to use. Birst is designed to support users of all sizes -- from individuals to groups and entire companies, so that everyone can benefit from greater insight into their business.
More information is available at www.birst.com.

Contact Information:

For more information, contact:
Kimberly Weber
Atomic PR
birst@atomicpr.com
(415) 402-0230