July 05, 2011 10:00 ET

Birst to Optimize Internap's Allocation of Marketing and Sales Resources via Its SaaS Business Intelligence Solution

Birst's Faster, Easier Reporting and Analysis Provides Shared Foundation for Fact-Based Decision-Making

SAN FRANCISCO, CA--(Marketwire - Jul 5, 2011) - Birst, a leading provider of software-as-a-service solutions for business intelligence (SaaS BI) and SaaS analytics, today announced that it is providing reporting and analysis for Internap to optimize the allocation of its marketing and sales resources and create a shared foundation for employee decision making.

Internap recently deployed Birst to executives, product managers, and market managers who are focused on steering the business and pursuing customer opportunities. The company is importing data from into Birst to analyze a variety of key performance indicators (KPIs), such as marketing campaign performance, sales funnel size, and opportunity conversion rates. Internap will leverage this information for targeting of sales and marketing activities, including product launches and lead generation campaigns.

"Data is useless if you don't have a way to consistently and effectively analyze it," said Nelson Santini, vice president of sales operations at Internap. "With Birst, we'll be able to quickly turn raw data into valuable, actionable information that can positively impact our business. Additionally, it will allow our employees to more easily work together and make informed decisions based on fact, instead of opinion."

A provider of intelligent IT Infrastructure services, Internap was looking to transition from a more time-consuming, Excel-based reporting process. After a competitive evaluation process, Internap selected Birst due to its affordability, ease-of-use, and knowledgeable and responsive sales and support staff -- and because it can be quickly implemented without extensive customization.

"A top-quality BI solution has to deliver a wide breadth of functionality that's easy to use and quick to deploy," said Brad Peters, CEO of Birst. "To provide all of this, Birst combines low-risk, easy-to-implement SaaS technology with enterprise-class capabilities, superior usability, and expert customer support."

About Internap
Internap provides intelligent IT Infrastructure services that enable customers to focus on their core business, improve service levels and lower the cost of IT operations. Internap's enterprise IP, CDN, colocation, managed hosting and cloud solutions are differentiated by unparalleled levels of performance, availability and support. Since 1996, thousands of businesses have entrusted Internap with the delivery and protection of their online applications. Transform your IT Infrastructure into a competitive advantage with IT IQ from Internap. For more information, visit, at, or follow at

About Birst
Birst is the SaaS Business Intelligence leader. With its comprehensive Cloud BI Suite, Birst brings the benefits of analytics and fact-based decision-making to a much broader audience by making it affordable, fast, and easy to use. Birst is the winner of the Red Herring Global 100, TDWI Best Practices, and Software Standard of Excellence Web awards. Birst customers include Citrix, RBC, Securian, Key Technology, and other leading organizations. For more information, visit

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