SOURCE: F. Gavina & Sons, LLC

F. Gavina & Sons, LLC

February 15, 2011 08:31 ET

'The Birth of Coffee' Exhibit Makes Its East Coast Debut at Miami Dade College's Centre Gallery

Presented by F. Gavina & Sons, Inc., the Limited Engagement Photographic Exhibition Will Host Its Opening Reception on Tuesday, February 15th, Just in Time for National Cafe au Lait Day (February 17th)

Exhibition Will Be on Display From February 3-April 9

MIAMI, FL--(Marketwire - February 15, 2011) - "The Birth of Coffee," a stunning photographic exhibition and documentary chronicling the people, culture and economics of coffee-producing nations, debuts on the East coast after a three month run at The Craft and Folk Art Museum (CAFAM) in Los Angeles. F. Gaviña & Sons, Inc., makers of Don Francisco's Coffee and Café La Llave, is again serving as the presenting sponsor. The official opening reception will take place on February 15th from 6:00 p.m.-8:00 p.m. at the Centre Gallery in Miami Dade's Wolfson Campus. F. Gaviña & Sons, Inc. will also be serving its Café La Llave espresso and café au laits or "café con leche" in celebration of National Café Au Lait Day at the opening reception on Tuesday, February 15, 2011.

Created by husband and wife team, Daniel and Linda Rice Lorenzetti, the exhibit is part of a larger, multi-platform project consisting of a photography book, website and an international tour. It celebrates the distant landscapes, cultural vitality and hard work that fuel the coffee trade. In completing the project, the author and photographer traveled a quarter of a million miles to five continents and eight countries documenting and recording the world's coffee cultures.

"As a family-owned coffee roasting company, we are thrilled to be an essential part of this exhibition as it truly captures the story of coffee in a creative and inspirational way," explained Leonor Gaviña-Valls, vice president of Marketing for F. Gaviña & Sons, Inc.

To further bring the exhibit to life, F. Gaviña & Sons, Inc. has donated coffee from seven of the eight countries represented in the exhibit, including Ethiopia, Indonesia, Brazil, Colombia, Costa Rica, Guatemala, and Kenya. The beans will be displayed throughout the exhibit so visitors can see and smell the similarities and differences of beans from these coffee-growing countries.

About F. Gaviña & Sons, Inc.

Based in Vernon, California, F. Gaviña & Sons, Inc., one of the largest family-owned coffee companies in America and the nation's largest privately held minority roaster, has been a leading producer of high-quality and great tasting coffee for more than four generations. Spanning more than 130 years, dating back to the family's humble beginnings in the rich-coffee bearing soil of the Caribbean, the unmatched experience as coffee growers and roasters has paved the way for a strong presence in wholesale and retail accounts all across the country. F. Gaviña & Sons, Inc. and its employees are committed to its coffee-producing partners and to the improvement and well-being of the communities where they work and live. The company is fully vested in and supports several international and domestic economic and social responsibility programs. To learn more F. Gaviña & Sons, Inc. please visit www.gavina.com.

About Photographer Daniel Lorenzetti

Daniel is a journalist and award-winning photographer who has contributed to more than twenty magazines and newspapers, including the New York Times and the Miami Herald. His photographs are in the permanent collections of museums worldwide, including London's Victoria and Albert Museum, the Corcoran Gallery of Art in Washington, D.C., and the Santa Barbara Museum of Art.

About Author Linda Rice Lorenzetti

Linda is the editorial director of the Image Expedition. She is a correspondent for The Tea and Coffee Trade Journal, author of Introduction to the Internet, and contributor to a Traveler's Tales anthology, The Adventure of Food.

Contact Information

  • Contacts:

    Monique Gonzalez
    H&M Communications for F. Gavina & Sons, Inc.
    305.424.1084
    Email Contact

    Lourdes Mateo de Acosta
    H&M Communications for F. Gavina & Sons, Inc.
    305-663-8334
    Email Contact