SOURCE: BitDefender

BitDefender

February 23, 2011 08:04 ET

BitDefender Launches "Enjoy the Ride" Facebook Campaign

Global Project Aimed at Boosting Awareness of Efforts to Protect Users of the Social Network; Grand Prize Is a Top-of-the-Line BMW

BUCHAREST, ROMANIA--(Marketwire - February 23, 2011) - BitDefender®, an award-winning provider of innovative internet security solutions, has announced the launch of its "Enjoy the Ride" Facebook campaign, aimed at raising awareness of BitDefender's efforts to protect users of the social network. The campaign, which started on February 18, will run for 14 weeks, and offers a range of competitions and weekly giveaways, with prizes such as laptops and smartphones and culminates in the chance to win a top-of-the-line BMW.

Participants are invited to install a Facebook application and accept weekly challenges that involve posting photos, drawing their vision of a virus, continuing a story, etc. These activities, along with BitDefender's Facebook security application "Safego," are designed to foster engagement with consumers and generate "Likes" for the company's Facebook pages.

"BitDefender is committed to making people's online experience safer and more enjoyable," said Catalin Cosoi, Head of Online Threat Lab at BitDefender. "Our 'Enjoy the Ride' campaign is the perfect way for us to offer fun, productive engagement with the Facebook community." 

For a complete list of rules and to join the competition, please visit: http://www.facebook.com/bitdefender

Winners of each weekly contest, as well as the big prize of the promotion which will be awarded through a lucky draw held on May 30, 2011 will be announced on: www.bitdefender.com/sweepstakeswinners.

About BitDefender®
BitDefender is the creator of one of the industry's fastest and most effective lines of internationally certified security software. Since its inception in 2001, BitDefender has continued to raise the bar and set new standards in proactive threat prevention. Every day, BitDefender protects tens of millions of home and corporate users across the globe -- giving them the peace of mind of knowing that their digital experiences will be secure. BitDefender security solutions are distributed by a global network of value-added distribution and reseller partners in more than 100 countries worldwide. More information about BitDefender and its products are available at the company's security solutions press room.

Additionally, BitDefender's Malware City provides background and the latest updates on security threats helping users stay informed in the everyday battle against malware.

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