Bitzio, Inc.
OTC Bulletin Board : BTZO

Bitzio, Inc.

July 12, 2011 09:15 ET

Bitzio, Inc. Acquires the Empire Group LLC

Builds on Acquisition Strategy to Rapidly Increase Bitzio Customer Base and Marketing Reach

SAN DIEGO, CALIFORNIA--(Marketwire - July 12, 2011) - Bitzio, Inc. (OTCBB:BTZO) today announced that it has entered into an agreement to acquire The Empire Group LLC ("Empire"), an established developer of entertainment-based mobile applications for smartphones.

Empire has a strong history of App Store success with 24 mobile applications that have been downloaded over 17.5 million times in total. Empire's applications have regularly appeared in the App Store's "Top 50 Paid Overall" and "Top 25 Free Overall" categories.

Empire recently launched the application Emojiin the App Store,where it was ranked #18 overall in the free category with over 40,000 daily downloads. Empire is also well known for its entertainment application "Fingerprint Security – Pro", which was an instant success when released in April 2009 and has remained in the top charts ever since. Despite the growing and intense competition in the App Store, "Fingerprint Security – Pro" continues to be one of the top overall paid apps. The founder of Empire, Chad Mureta, and Tayfun Karadeniz, Vice President of Operations, are part of Bitzio's Advisory Board.

"The acquisition of Empire is in line with our aggressive acquisition strategy to buy companies with multiple applications that generate revenues and reach unique user demographics. We are pleased to add the Empire team with their ability to build a series of exciting, sought-after applications to Bitzio," said Gordon McDougall, CEO of Bitzio, Inc.

McDougall continued, "Each day there is new information proving the increasing demand for mobile applications. Last week, Apple announced 15 billion downloads in their App Store.1 We are excited to be in a space where growth is exponential - and where our diverse team of seasoned management professionals and young, accomplished entrepreneurs can focus on increasing our customer base and marketing reach."

"Our focus at Empire has always been to deliver trendsetting and innovative products to the smartphone application marketplace," said Chad Mureta, founder of Empire. "We're excited about being able to leverage the marketing acumen of Bitzio to develop and deliver an array of new products – including applications for Android, iPad®and other platforms - even more effectively."

The Company's trading symbol will change today to (OTCBB:BTZO). The trading symbol change is the result of the forward stock split announced June 14, 2011.

[1]"Apple says App Store Downloads Top 15 Billion", The Associated Press, July 7, 2011

About Bitzio, Inc.

Bitzio, Inc. is a company with a strong focus on social media and smartphone platforms. For more information on the company, visit us at www.bitzio.com.

About The Empire Group LLC:

The Empire Group LLC focuses on entertainment-based mobile applications. Its products have won recognition among numerous users and have been downloaded millions of times worldwide. For more information on the company, visit us at www.empireapps.com.

This press release contains forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements are information of a non-historical nature or which relate to future events and are subject to risks and uncertainties. In many cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expects", "plans", "anticipates", "believes", "estimates", "predicts", "potential", or "continue", or the negative of these terms and other comparable terminology. These statements are only predictions. Actual results could differ materially from those anticipated in these forward-looking statements as a result of a number of factors. The forward-looking statements made in this press release relate only to events as of the date of this release. We undertake no ongoing obligation to update these statements.

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