Bitzio, Inc.
OTC Bulletin Board : BTZOD

Bitzio, Inc.

July 07, 2011 09:30 ET

Bitzio, Inc. Announces Acquisition Strategy

SAN DIEGO, CALIFORNIA--(Marketwire - July 7, 2011) - Bitzio, Inc. (OTCBB:BTZOD) today announced its strategy to aggressively acquire smartphone application companies over the next twelve months of business operations. It is expected that each targeted acquisition will rapidly increase Bitzio, Inc.'s customer base and marketing reach allowing Bitzio, Inc. to maximize cross-promotional sales opportunities, increase sales conversion and significantly grow both the top and bottom line.

"For the next year, our strategy for Bitzio, Inc. is to focus on acquiring smartphone application businesses who have multiple applications in market, are generating revenue and have unique user demographics. We see an enormous market opportunity to acquire and aggregate multiple small to midsize application development firms with existing applications, revenue streams, customer bases and rich application usage information. We believe that the combination of those tangible assets with our Advisory Board of both seasoned business executives and young, but accomplished, entrepreneurs puts us in a very unique position to execute." said Gordon McDougall, CEO of Bitzio, Inc. "Our vision is to use a combination of our talent and experience, technology, data, analytics and social platforms to dramatically increase our share of wallet with each customer."

Bitzio's strategy is supported by a market research report by Canalys which was recently reported by Apple Investor and AppleInsider, noting that mobile app sales are expected to double by 2012 and will reach $40 Billion by 2015, and specifically states:

"Software sales from Apple's mobile App Store as well as competing platforms (there's basically only one, the Android Market) are expected to continue their huge growth in the coming years, reaching $14.1 billion in direct revenue in 2012 and nearly $40 billion by 2015 according to Canalys. Sales from digital download destinations for mobile devices will grow 92% from an expected $7.3 billion in 2011."1

Bitzio, Inc. is in the process of finalizing the initial group of acquisitions and is currently reviewing several additional business opportunities that meet its strategic objectives.

The Company's trading symbol will change on July 12, 2011, to (OTCBB:BTZO). The trading symbol change is the result of the forward stock split announced June 14, 2011.

[1] Canalys Mobile App Store Analysis forecast, June 2011, The Apple Investor: App Sales to Double Next Year, Reaching $40 Billion by 2015, The Business Insider (www.businessinsider.com), July 1, 2011.

About Bitzio, Inc.

Bitzio, Inc. is a company with a strong focus on social media and smartphone platforms. For more information on the company, visit us at www.bitzio.com.

This press release contains forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements are information of a non-historical nature or which relate to future events and are subject to risks and uncertainties. In many cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," or "continue," or the negative of these terms and other comparable terminology. These statements are only predictions. Actual results could differ materially from those anticipated in these forward-looking statements as a result of a number of factors. The forward-looking statements made in this press release relate only to events as of the date of this release. We undertake no ongoing obligation to update these statements.

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