SOURCE: Iconic Brands, Inc.

February 10, 2016 07:30 ET

BiVi 100% Sicilian Vodka "Wins Gold Medal" as Demand Continues to Grow

NEW YORK, NY--(Marketwired - February 10, 2016) - Iconic Brands Inc (OTC PINK: ICNB) is pleased to announce BiVi Vodka has been awarded a prestigious "Gold" medal from the Artisan Spirits Awards of San Francisco. This award is a result of an international competition with evaluations by expert judges. Award winners are selected on the ability to produce an outstanding spirit using traditional distilling methods and the finest ingredients that fully demonstrate the skills of the artisan distiller. The brand performed beautifully with a rating score of "91," which truly affirms the handcrafted manner and meticulous attention to detail by our master distiller Giovanni La Fauci. The company is very proud of this award and will continue its public awareness campaigns to build on the success it has established in the marketplace.

Consumers have made BiVi their vodka of choice and it is demonstrated by the very strong demand for the 100% Sicilian Vodka in both retail establishments and restaurants in all of our current markets. The company has just received another re-order from Southern Wine and Spirits of Nevada.

Rich DeCicco, Iconic's CEO, commented, "We are thrilled that BiVi is continuing to build momentum and brand awareness. We are striving to become the vodka of choice when people dine out and when they entertain at home. For any new brand to be successful, we must deliver a quality product that the consumer will enjoy and have readily available. The consumer today is presented with many choices in the vodka category. They know with BiVi and the handcrafted manner in which it is produced, they are purchasing a brand with real authenticity, a fabulous back story and very important to note -- it's "Original."

The current distribution platform has the brand being sold and distributed in Nevada, Illinois, New York, New Jersey, Connecticut, Rhode Island, Massachusetts, Washington DC, Georgia and Florida. The company plans to increase the distribution platform at the Wine & Spirits Wholesalers of America (WSWA) National Convention this April. The release has been very measured and calculated to insure the company does not out pace its resources as the marketplace has been overwhelmingly accepting of BiVi "The First Ever Sicilian Vodka."

The company has added to its marketing program a new You Tube Channel with a library of videos recently filmed with our Celebrity brand partner, Mr. Chazz Palminteri. These videos were filmed with the highest quality production teams in New York. The videos were under the direction of our advertising agency Fly Communications. Please click on the following direct YouTube Channel link https://www.youtube.com/channel/UC6KW5eTZziqJB66v7TRLGOQ

To support the brand's internet marketing program, we are announcing the further development of our website www.bivivodka.com. The website will continue to evolve over the next few weeks and we anticipate the full blown live release March 1st 2016.

We are also delighted to report the completion of the development stage of our soon to be released new Organic Prosecco line. The labels have been submitted to the Alcohol and Tobacco Tax and Trade Bureau (TTB) for approval and we are working towards a product launch at the April WSWA National Convention in Las Vegas. We will be announcing our Celebrity partner in concert with their own press release once we have label approval and packaging complete.

About BiVi: BiVi LLC is a company made up of BiVi 100 percent Sicilian Vodka. BiVi LLC's mission is to promote and support the sales endeavors of the distribution network through targeted and national marketing endeavors and working with the Celebrity partner Mr. Chazz Palminteri.

About Iconic: Iconic Brands Inc. ("Iconic") is a beverage company with the highest expertise of developing from inception to completion, alcoholic beverages for itself and third parties. Iconic Brands also markets and places the products into national distribution through long standing industry relationships. Iconic is also a leader in "Celebrity Branding" of beverages, procuring superior and unique products from around the world and branding its products with internationally recognized celebrities.

Forward-looking Statements: This press release may contain forward-looking statements that involve risks and uncertainties. These statements relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology including "could", "may", "will", "should", "expect", "plan", "anticipate", "believe", "estimate", "predict", "potential" and the negative of these terms or other comparable terminology. While these forward-looking statements, and any assumptions upon which they are based, are made in good faith and reflect our current judgment regarding the direction of our business, actual results will almost always vary, sometimes materially, from any estimates, predictions, projections, assumptions or other future performance suggested in this report. Except as required by applicable law, we do not intend to update any of the forward-looking statements so as to conform these statements to actual results. Investors should refer to the risks disclosed in the Company's reports filed from time to time with the Securities and Exchange Commission and available at www.sec.gov

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