SOURCE: BizFilings

July 27, 2006 08:00 ET

BizFilings Explains Why, When and How to Use Trademarks

New White Paper Is a Useful Resource for Protecting Your Intellectual Property

MADISON, WI -- (MARKET WIRE) -- July 27, 2006 -- For small business owners who deal with complex issues each day, protecting intellectual property (IP) can easily be forgotten. Yet names and logos are stolen every day. A new white paper from BizFilings, "Naming Your Company, Products, and Slogans: Clearing and Protecting Your Trademark Rights," will provide useful advice on IP protection.

According to the U.S. Department of Commerce for Intellectual Property, piracy, counterfeiting and the theft of IP pose a serious threat to all U.S. businesses. Industry experts estimate that the cost of these thefts can be as high as $250 billion per year.

"Trademark laws impact virtually every business in the United States," BizFilings Marketing Director Troy Janisch said. "Small businesses can be especially vulnerable simply because of the lack of financial and legal resources when compared with large corporations."

"Whether you're a small, one-person business or a multi-national firm, securing your intellectual property is as important as a patent is to an inventor or a copyright to an author," Janisch said. "A business of any size should consider protecting its name and logo as a registered trademark or service mark to avoid the risk of litigation."

Specifically, the new white paper addresses:

--  Why, when and how to use trademarks
--  What you can trademark and how
--  Benefits of a registered mark
--  Whether to register at the federal or state level
--  Timesaving solutions when beginning the trademark process.

The white paper is available for download at:

About BizFilings

BizFilings offers trademark search capabilities via its online Trademark Explorer™ tool. Individuals can try Trademark Explorer™ without risk. Summary search results are free. Detailed reports can then be viewed immediately for $3. Detailed reports can be printed and delivered by email for future viewing. BizFilings is the leading Internet provider of business formation, registered agent, and related services to business owners. The company forms LLCs and corporations in all 50 states. The company is headquartered in Madison, Wis., with satellite operations around the country.

BizFilings is part of Wolters Kluwer, a leading multinational publisher and information service company with annual sales as of 2005 of EUR 3.4 billion and approximately 18,400 employees worldwide.

Contact Information

  • Contact:
    Troy Janisch
    Marketing Director
    Email Contact