SOURCE: Omniture

July 11, 2007 08:00 ET

bizjournals Selects Omniture to Integrate Web Analytics, Ad Serving and Email Marketing

Leading Online Publisher Will Use Omniture Genesis™ to Integrate Marketing Across Their 42 Media Properties

OREM, UT--(Marketwire - July 11, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that bizjournals -- the online media division of American City Business Journals, the nation's largest publisher of metropolitan business newspapers -- has selected Omniture to provide a comprehensive view of their Internet business operations. By combining multiple marketing applications into one integrated platform through Omniture Genesis, bizjournals will be able to understand how their ad-serving strategies and email marketing campaigns affect customers' online experience across their 42 Web properties.

"The instant integration available through Omniture Genesis will allow us to leverage Web analytics to measure and report on the impact of our advertising campaigns and our email marketing activities -- using centralized data to understand true performance," said Ryan Whittington, general manager at bizjournals. "In addition, we will now be able to determine, in real-time, which articles are the most popular with each demographic -- helping our editors know what topics are resonating with our business-oriented reader base."

The power of Omniture's Online Business Optimization Platform is its ability to communicate across multiple solutions and provide a rich understanding of the impact of online marketing and commerce strategies. For example, bizjournals daily email newsletter is distributed to nearly 450,000 opt-in customers. Once the company has integrated their email platform with Omniture SiteCatalyst® Web analytics, they will no longer need to piece together open rates, click-through rates and final conversion rates from different sources -- it will all be readily available from one source.

"Building a loyal readership is fundamental to the growth and success of online media companies," said Gail Ennis, senior vice president of marketing at Omniture. "With Omniture, media companies can bring all the silos of marketing information together to understand and invest in the campaigns that are truly influencing their long-term consumer relationships."

About Omniture Genesis

Omniture Genesis is a solution designed for business users to automate the integration of marketing applications into the Omniture Online Business Optimization platform. Using an intuitive "Plug and Play" interface, Omniture Genesis reduces the complexity of measuring online marketing campaigns and increases results by providing one standard view across all marketing initiatives. There are currently over 40 Accredited Application Partners in Genesis covering ad serving, behavioral targeting, content management, CRM, email, search marketing, site search, user experience and more.

About bizjournals

bizjournals is the online media division of American City Business Journals, the nation's largest publisher of metropolitan business newspapers. It operates the Web sites for each of the company's 41 print business journals and a variety of other ACBJ-owned properties.

American City Business Journals Inc. (ACBJ) is the largest publishers of local metropolitan business newspapers in the U.S. -- serving more than 4 million readers in more than 40 large American cities. The company also owns Street & Smith's Sports Group, publisher of several sports publications such as SportsBusiness Journal, SportingNews and Hemmings Motor News.

American City is a unit of Advance Publications Inc., which also operates Conde Nast Magazines, Parade magazine, Fairchild Publications, the Golf Digest companies, Newhouse Newspapers and cable television interests.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our Online Business Optimization Platform, our Genesis service, and the abilities and expected benefits of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to continue to develop and maintain the Genesis solution and partner accreditation program, adoption by customers and partners of the solution and accreditation program, our ability to develop or acquire new services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to effectively expand our sales and marketing capabilities, our ability to develop and maintain strategic relationships with third parties with respect to either technology integration or channel development, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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