September 09, 2009 09:00 ET

Bizo Elevates Online Ad Targeting Effectiveness With Finer Data Granularity

With More Than 110 Industries and 50 Job Functions Classified, Bizo Brings Cutting-Edge Ad Targeting Capability to B2B Marketers

SAN FRANCISCO, CA--(Marketwire - September 9, 2009) - Bizo, the leading B2B audience targeting platform and advertising network, announced today that it has launched new industry and job classifications to its core targeting platform, adding to the game-changing reach of its bizographic targeting technology for online B2B marketers.

Bizo, which uses anonymous bizographic data -- such as job function, company size, and industry sector -- to target online ads, expands its industry classifications from 26 to more than 110 industries and expands its targetable job functions from 13 to more than 50. Expanding these classifications allows for even more granular targeting for B2B marketers, which in turn leads to more effective and efficient online advertising.

"We're constantly pushing the envelope on how we can use more data to better target online ads, and our advertisers and partners are benefitting as a result," said Russell Glass, Bizo CEO. "We can work with advertisers to target their best audiences to ensure the best results -- in this economy that just makes sense. Want to reach lawyers who work for nonprofits? Engineers who work in finance? Decision-makers in small companies? We can do that."

Bizo brings a data-rich approach to ad targeting. Serving the growing $5 billion B2B online marketing space, Bizo collects data from its partners, normalizes and scrubs that data to ensure anonymity and uses it to create bizographic profiles of online professionals that ensure privacy and relevant ads while delivering value to advertisers. Data is at the core of this value proposition.

"For our B2B publishing partners, we work with them to monetize their audiences by turning their audience data into bizographics," said Bill Furlong, Bizo's vice president of business development. "I've heard some lament about the fate of publishers in the web economy. We're working with the best business publishers out there and we provide for them a path to a better online business model while at the same time delivering value for advertisers who want to reach a business audience."

Bizo offers a distinct value to each of the following groups:

--  For a B2B marketer, Bizo enables the targeting of specific business
    audiences on publisher sites across the web to easily and affordably reach
    highly qualified audiences.
--  For a publisher, Bizo creates new revenue opportunities and more
    efficient monetization of online audiences.
--  For business audiences, Bizo decreases the volume of irrelevant
    advertising across the web. Bizo only uses anonymous information, ensuring
    complete user privacy.

Bizo works with a growing number of the top B2B advertisers including UPS, Superpages, Capital One and Hoover's. Publishing partners include BizTree, Lebhar-Friedman, MerchantCircle, McGraw Hill, Nielsen Business Media and others.

About Bizo

Bizo, Inc. is the world's first targeted B2B audience targeting platform and advertising network, and currently reaches over 45 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that's based on a prospect's bizographics -- industry, functional area, seniority, size of company, education, gender, location and more. This unique understanding of a person's bizographics allows Bizo to anonymously deliver powerful ad targeting based on these attributes and behaviors. Bizo is privately held and based in San Francisco, CA.

Contact Information

  • Contact
    Christina Williams
    Page One PR for Bizo
    Email Contact