SOURCE: Bizo

Bizo

February 03, 2011 08:00 ET

Bizo Named Among "Hottest Private Companies" in Deutsche Bank's 2011 Online Media Buyer Survey

Business Audience Marketing Company Makes Waves as Deutsche Bank Predicts 11% Ad Market Growth This Year

SAN FRANCISCO, CA--(Marketwire - February 3, 2011) - Bizo, the leading solution for reaching and engaging business professionals online, today announced that it has been named one of Deutsche Bank's Hottest Private Companies for 2011, in a recently released online media buyer survey. The survey, conducted with 31 media professionals that collectively oversee more than $5 billion in online advertising spending, forecasts double-digit growth in spending over the next year. Bizo is among the fast-growing companies leading the trend with its targeted advertising capability that enables marketers to precisely reach more than 80% of the U.S. business population -- the most valuable online audience segment.

"The Deutsche Bank report brings good news for the advertising industry overall and we are excited to be recognized as an important contributor to this growth," said Russell Glass, CEO of Bizo. "As the only company that is able to identify and target business professionals across the Web, we are in a unique position to make online advertising more relevant and compelling for marketers and bolster the effectiveness of their entire marketing mix."

In the report, Deutsche Bank said it expected that the U.S. online ad market would grow about 11 percent in 2011 and would likely average 10 percent growth through 2015. Importantly, both paid search and online display advertising are expected to grow rapidly over the next several years. When Deutsche Bank asked media buyers to name the three hottest private companies that they would like to understand or know more about, Bizo rose to the top alongside social media and casual gaming darlings like Twitter, Zynga, Groupon and Foursquare.

About Bizo
Bizo is how marketers reach and engage business professionals, wherever they travel online. Bizo's unique ability to precisely target more than 80% of the U.S. business population gives marketers cost-effective access and insight into business professionals -- the most valuable online audience segment. Hundreds of leading brands including AMEX, Monster, Jaguar, Microsoft, and FedEx count on the precision and deep analytics that the Bizo platform provides to reach, educate and motivate business professionals, boosting the effectiveness of every dollar invested across their marketing program mix.

Bizo is privately held and based in San Francisco, California. For more information on Bizo, or for a free look at the Bizographic make-up of your website audience, visit www.bizo.com

Contact Information

  • Media Contact
    Carol Carrubba
    Borders + Gratehouse
    415.963.4174 ext. 6
    carol (at) bordersgratehouse (dot) com