SOURCE: Bizo

Bizo

May 09, 2011 08:00 ET

Bizo Takes Lead on Privacy Self-Regulation, Selects Evidon as Exclusive Provider of Compliance Services

Leader in Business Audience Marketing Signs With DAA-Approved Regulatory Service Provider

SAN FRANCISCO, CA--(Marketwire - May 9, 2011) - Bizo, the leading solution for reaching and engaging business professionals online, today announced that it has selected Evidon as the exclusive provider of compliance services for management of the Digital Advertising Alliance's (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA). By using Evidon as the technology platform to deliver in-ad notification, Bizo is reinforcing its long-held commitment to user privacy, online transparency, and self-regulation.

"Since day one, we've led the industry on privacy issues and were the first company in the market to launch an open cookie tool that allows business professionals to view and edit the specific business demographic information we track," said Russell Glass, CEO of Bizo. "We believe strongly in the spirit of staying open and transparent, and adding Evidon's technology to our existing platform is one more way we're providing choice and control to our customers."

Through the partnership, Bizo has implemented Evidon's industry-standard method for providing transparency and disclosure in the delivery of ads, delivering users control and ensuring advertiser compliance with industry self-regulatory principles. This integration provides simple and scalable delivery of the Advertising Option Icon into display ads and websites, and gives consumers access to and control over how their information is collected and used, with the option of opting out altogether.

"Targeted display advertising is part of one of the fastest growing segments of the industry and having a thought leader like Bizo as an advocate for industry self-regulation is a major win for advancing the cause and preserving industry growth," said Scott Meyer, founder and CEO of Evidon. "Bizo joins a growing list of companies using Evidon to power their compliance efforts in order to inform consumers about how the industry collects and uses interest-based data."

Evidon has been designated by the Digital Advertising Alliance as an Approved Provider of compliance services for the Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles). This includes the ability to deliver the Advertising Option (or Forward I) icon on behalf of companies who are participating in the self-regulatory program. Bizo and Evidon are also collaborating on the Open Data Partnership, a collaboration of industry companies that have agreed to make their information accessible in one place for user transparency and control.

About Bizo

Bizo is how marketers reach and engage business professionals, wherever they travel online. Bizo's unique ability to precisely target more than 80% of the US business population gives marketers cost-effective access and insight into business professionals -- the most valuable online audience segment. Hundreds of leading brands including AMEX, Monster, Jaguar, Microsoft, and FedEx count on the precision and deep analytics that the Bizo Audience Marketing Platform provides to reach, educate and motivate business professionals, boosting the effectiveness of every dollar invested across their marketing program mix. Bizo is privately held and based in San Francisco, California. For more information on Bizo, or for a free look at the Bizographic make-up of your website audience, visit www.bizo.com.

About Evidon

Selected by the Digital Advertising Alliance to power its online behavioral advertising self-regulatory program, Evidon (formerly Better Advertising) enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into and control over how their information is used online. By empowering consumers and earning their trust, businesses build their brands, participate in OBA with confidence and generate Evidon results. For more information, please visit: www.evidon.com.

Contact Information

  • Contact:
    Evidon
    Mark Naples
    646.265.7372
    Email Contact

    Bizo
    Perrin Dent
    415.963.4174
    Bizo (at) bordersgratehouse (dot) com