SOURCE: Biztegra; Marketwire

Biztegra; Marketwire

Biztegra; Marketwire

September 04, 2012 13:15 ET

@Biztegra and @Marketwire Partner on Reporting and Analytics Seminar

"Making Data Actionable: Using Reporting and Analytics to Drive Your Business," September 13 Workshop for Senior Marketers

WEST PALM BEACH, FL--(Marketwire - September 04, 2012) -  Biztegra (, a social media strategy, marketing and technology services firm, and Marketwire (, a social communications company, are partnering on the seminar "Making Data Actionable: Using Reporting and Analytics to Drive Your Business," September 13, 2012 in Coral Gables/Miami, Florida. The workshop will help senior-level marketers at large and enterprise-level organizations tackle and contain the tremendous amount of data that is produced by today's marketing programs and initiatives. More information and registration information can be found at:

The tools and techniques discussed will help attendees:

  • Think about measurement and reporting in a different way to help them justify their budgets and allocations
  • Ensure they are tracking the right metrics for management
  • Provide the appropriate information to enable decision making at all levels of the enterprise
  • Understand the appropriate steps, tools and processes to create a true listening station for their company

This workshop is led by Biztegra's Strategy Practice Lead and Founder, Murray Izenwasser. Izenwasser has developed both interactive and social media strategies for major corporations and has been a featured speaker for numerous events and industry forums related to social media.

"In today's world, there is a tremendous amount of data being created around marketing programs; it has become truly overwhelming. Taking the experience that we have had with clients, we have developed an approach that cuts through this mountain of data, extracts what is truly relevant, and then provides the information in a way that will help all levels of the organization make real decisions," said Izenwasser. "We are very excited to be partnering with Marketwire on this workshop, and have been using their Sysomos toolset as the cornerstone of the listening stations we have implemented for our customers."

Biztegra has been working with and training hundreds of organizations of all sizes on all aspects of Social Media, from strategy through to reporting and analytics, and has been a Marketwire and Sysomos partner for a number of years. Biztegra and Marketwire have partnered in the past on other social media workshops, and are looking to expand this workshop to other cities.

For more information and to register, visit

About Biztegra
Biztegra ( delivers powerful solutions for the modern, social web. Cutting through the hype, we help organizations define effective online strategies to support their business objectives and then develop compelling contemporary web, mobile and social media solutions to achieve those goals. Biztegra's focus is to ensure that, at the end of the day, a client's technology and marketing investments achieve the desired business results.

Biztegra prides itself as being more than an agency, but a partner that helps clients navigate through all of the complexity, jargon and noise about modern marketing and technology to envision what is possible, plan what is practical and ensure it delivers for their businesses.

Biztegra also offers the recognized Social Media Strategy Workshop and other social web educational offerings in major cities across North America. Biztegra is located in West Palm Beach, Florida. For more information, visit

About Marketwire:
Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.

Marketwire is a social communications company that provides everyone, from Fortune 500 enterprises to start-ups, with powerfully simple solutions: global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.

Marketwire is majority-owned by OMERS Private Equity (, which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

For more information, visit us online at and, or on Twitter @marketwire.

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