SOURCE: Black Art Beverage, Inc.

Black Art Beverage, Inc.

September 14, 2009 17:30 ET

Black Art Beer Issues Open Letter to Shareholders

RasMoses A Cross, CEO, Provides Update

FORT LAUDERDALE, FL--(Marketwire - September 14, 2009) - Black Art Beverage, Inc. ("Black Art") (PINKSHEETS: BLVI) Chief Executive Officer, RasMoses, issues open letter to shareholders.

Dear Shareholders:

Let me begin by stating that I have spent countless hours with our team as we develop our business unit. I have spoken at length with key company stakeholders, including customers, partners, employees and investors. Additionally, I have analyzed a tremendous amount of information and collaborated with our internal team and others outside the company to develop a set of convictions about the value and future of this business, which I will share in this letter. My desire is to give you our view of the business as it stands today and the challenging, but achievable, work that needs to be done to increase our value to both customers and shareholders. I intend this letter to be the beginning of a dialogue with you, our shareholder.

Over the course of 2009 the Board, in conjunction with key investors, we have explored a variety of alternatives for optimizing shareholder value, and conducted discussions with a number of potential strategic partnerships. At the end of that process, the Board concluded that there are potential partnerships which will provide value, and shareholders will be best served by us to explore those opportunities. Our short term and long term goals involve multiple strategic options for increasing shareholder value, including the near-term maximization of cash flow and earnings. We are determined and believe that a strategy of prudent and patient reinvestment in the business will deliver the company to profitability and would yield the best result for investors.

We are encouraged by the belief that we have a solid opportunity to ride the tremendous wave of support the Black Art brand has received. The Braustolz brewery's support and quality reputation across Germany provides the opportunity to develop a loyal customer base. We intend to deliver significant operating results by executing on these key objectives for the balance of 2009, 2010, and into the future:

--  Increased sales into current markets and focusing on regional
    opportunities in expanding markets.
--  Cross brand recognition, placement, and association within media
    markets, entertainment venues, and professional sports
--  Strategic product placement within off premise markets; Supermarkets,
    Convenience Stores, and other related opportunities in the segment.
    

We have already taken the first crucial steps in the execution of our plan and are intently focused on building the organization and brand. We believe it is necessary to leverage the full value of our current position and maintaining these objectives should deliver significant improvements in shareholder value and most importantly, operating results.

I am working closely with our Board of Directors to realize success. I intend to provide you with a clear set of metrics to help you monitor our progress and look forward to a continued dialogue with our shareholders as we grow our business and take advantage of market opportunities.

Sincerely,

RasMoses A. Cross
Chief Executive Officer
Black Art Beer Importers, Inc.

About Black Art Beer

Black Art Beer is produced in Germany and exported to the United States exclusively through Black Art Importers. Black Art's current products include the flagship Black Art beer, a dark premium pilsner, and Black Art Gold, a smooth and light pilsner. Other styles and draft keg beer is forthcoming. For more information, please visit: www.blackartbeer.com.

About Black Art Beer Importers, Inc.

Black Art Importers is a Florida corporation engaged in the business of distributing the Black Art brand. Black Art Beer Importers, Inc. is a wholly owned operating company of Black Art Beverage, Inc.

About Braustolz Brauerie AG.

Black Art beers are brewed and bottled by Braustolz GmbH in Germany. Braustolz has been in operation since 1868, brewing beer according to the German Purity Laws of 1516, which results in superior quality. Braustolz is a wholly owned subsidiary of a Brewery Group headed by Kulmbacher Brewery all based in Germany.

Forward-Looking Statements

Statements made in this press release that are not historical facts constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21 of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. Such statements rely on a number of assumptions concerning future events, many of which are outside of the Company's control, and involve risks and uncertainties that could cause actual results to differ materially from opinions and expectations. All information in this release is as of the date hereof. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations.

For further information regarding Black Art's business, please refer to the "Information and Disclosure Statement" available on www.pinksheets.com. Additional information about Black Art is available on the World Wide Web at www.blackartbeer.com.

Contact Information

  • Media Contact:
    Melonie Burke
    (786) 371-4371