SOURCE: Black Art Beverage, Inc.

Black Art Beverage, Inc.

February 19, 2010 08:00 ET

Black Art Beer Issues Update and Moving Forward Statement for 2010

Premier German Beer Importer Issues Updates to Shareholders

FORT LAUDERDALE, FL--(Marketwire - February 19, 2010) - Black Art Beverage, Inc. (PINKSHEETS: BLVI) announces letter of intent to shareholders.

Dear Shareholders of Black Art Beer:

2009 is behind us and what a building year it was. We were able to lay the groundwork for 2010 and it is with this thought in mind that we are writing this communication to you. This year should prove to be the year of wide distribution and major market dispersion for our delicious beverage products.

During 2009 Black Art publicized their Silver Medal for their Black Art Dark Beer in the Black Beer, Lager category with a score of 89 finishing second to Sam Adams Black and their Bronze Medal in the Munich Helles, Lager category with a score of 82 for their Black Art Gold beer. In 2010 we will be entering into several categories with our newest beer styles including: Carmel, Radler, Lite and Hefeweizen.

We reported on our relationship with Kroger's supermarkets in December and as an update to that news we are happy to report that the beer will be in the stores and for sale in the spring. Our news indicated that we received Kroger's agreement for shelf placement and that is what has happened however sales will begin in April within the Indianapolis KMA.

Our sales team in conjunction with our alliance with Maximum Marketing has had some successes in enjoining other distributors in selling our beer on the East Coast, Midwest and Southern areas. The most recent addition to the Black Art family of distributors is Lipman Brothers who distribute in Tennessee. Information on Lipman Brothers may be accessed on www.lipmanbrothers.com. We would also like to announce International Wine and Spirits as our newest distributor for the Louisiana market. In the coming weeks we will have more great news available as we continue to establish contractual relationships and booking of additional container sales.

Our business strategy incorporates our dedication to corporate citizenship. Black Art's responsible business practices span the areas of product stewardship, human resources, ethics, environmental management, supply chain management, governance, and financial disclosure to create sustainability for competitive advantage.

We are pleased with our infrastructure building in fiscal 2009 and believe the roads we paved during the past 9 months will begin paying off in terms of our business and financial metrics. Going into fiscal 2010, we will continue to focus on building our distributor and territory base.

There is giant confidence that we are building a memorable brand and that Black Art is a company that is built to last. On behalf of our Management and Board of Directors, we would like to thank our customers, partners, employees, and shareholders for your continued confidence and support.

2010 is going to be a year of great activity and we have made a commitment to you our shareholders to communicate, and as concrete and bona fide news emerges, we will report it to you.

Most Sincerely,

Moses A. Cross         Mike Coffman                 John Adams
Chairman and CEO       Chief Operating Officer      Chief Financial Officer

For information on other Black Art Beer events please see our website http://www.blackartbeer.com or look for us on Facebook as Black Art Beer and become a friend of the brewery.

About Black Art Beer

Black Art Beer is produced in Germany and exported to the United States exclusively through Black Art Importers. Black Art's current products include the flagship Black Art beer, a dark premium pilsner, and Black Art Gold, a smooth and light pilsner. Other styles and draft keg beer is forthcoming. For more information, please visit: www.blackartbeer.com.

About: Black Art Beer Importers, Inc.

Black Art Importers is a Florida corporation engaged in the business of distributing the Black Art brand. Black Art Beer Importers, Inc. is a wholly owned operating company of Black Art Beverage, Inc.

About: Braustolz Brauerie AG.

Black Art Lager beers are brewed and bottled by Braustolz GmbH in Germany. Braustolz has been in operation since 1868, brewing beer according to the German Purity Laws of 1516, which results in superior quality. Braustolz is a wholly owned subsidiary of a Brewery Group headed by Kulmbacher Brewery based in Germany.

Forward-Looking Statements

Statements made in this press release that are not historical facts constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21 of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. Such statements rely on a number of assumptions concerning future events, many of which are outside of the Company's control, and involve risks and uncertainties that could cause actual results to differ materially from opinions and expectations. All information in this release is as of the date hereof. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations.

For further information regarding Black Art's business, please refer to the "Information and Disclosure Statement" available on www.pinksheets.com. Additional information about Black Art is available on the World Wide Web at www.blackartbeer.com.

Contact Information

  • Media Contact:
    Melonie Burke
    (786) 371-4371