March 15, 2011 12:00 ET

The Black Eyed Peas Launch "Challenges" on SCVNGR to Engage and Reward Fans at Partner Locations

CAMBRIDGE, MA--(Marketwire - March 15, 2011) - Great news for Canadians who "Just Can't Get Enough" of The Black Eyed Peas -- today the global superstars are launching challenges on SCVNGR -- the location-based game all about going places, doing challenges and earning rewards -- to engage and reward fans through gameplay at The Black Eyed Peas partner locations in Canada.

The Black Eyed Peas are using game dynamics to create deeper engagement with fans by rewarding them for visiting some of the places they hang out most. Fans can play The Black Eyed Peas challenges on SCVNGR to earn points towards unlocking awesome rewards at each partner location, like 15% off at the streetwear brand Bench, $3 off "The Beginning" album at premier music retailer HMV, 10% off food at Jack Astor's Bar & Grill, or the chance to win a trip for two to see The Black Eyed Peas in Paris courtesy of Target Vacations. Can we getta boom boom pow?!

"The Black Eyed Peas challenges on SCVNGR are a perfect example of how global entertainment icons are creating deeper connections with fans through mobile gaming experiences at retail and full service restaurant partner locations," said Chris Mahl, SVP and Chief Brand Alchemist at SCVNGR. "When brands leverage SCVNGR's game engine, we see a surge of social expressions and repeat gameplay."

"We are always looking for new and innovative ways to connect our artists and music lovers," said Jeremy Summers, Sr. Vice President of Marketing, Universal Music Canada. "SCVNGR's social game engine allows artists to interact with their fans on a new level while driving social engagement at partner locations."

Wondering "Where Is The Love?" Download the free SCVNGR app at the Android Market or Apple App Store, head to Bench, HMV and Jack Astor's, and play The Black Eyed Peas challenges on SCVNGR! For more information, visit or

SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital. Visit to learn more.

About HMV:
With over 80+ years of music retailing history, 350+ stores worldwide and 126 stores in Canada, HMV is the world's premier entertainment retailer of music, DVD & Blu-rays, videogames, headphones, accessories and more. HMV opened its digital service in 2009, offering over 7 million MP3 tracks for download and most recently launched the customer rewards program PureHMV in June of 2010. HMV has proven itself as an innovative leader in Canada since 1986 and has been named Canadian Music Retailer of the Year for the past 19 years and was recognized as the Canadian Entertainment Network DVD Retailer of the Year. HMV focuses on providing an authoritative range and depth of selection for all categories

About offers Canada's top selection of relevant French and English Canadian online content. Launched in 1995, has differentiated itself from competitors as an all-Canadian portal offering innovative solutions to both users and advertisers. Also recognized as an industry leader in mobile marketing, offers the largest mobile advertising network in the country. With its ability to reach more than 75% of Canadians online, unmatched online content and services, and the proven expertise of its team, is the online publisher of choice for advertisers (

About Jack Astors:
Enjoy fresh and tasty guest favourites like fresh gourmet burgers and sizzling fajitas, or uniquely innovative dishes from around the world. At Jack Astor's, there's never a dull moment and never a dull menu!

About Bench:
Bench is a British born, streetwear brand which designs, sources and markets cool and distinctive products. The brand originated in the late 80s as a niche tee shirt brand creating pieces inspired by BMX biking and the world of skate boarding. Bench has always had a strong association with Manchester's music scene and the underground explosion which surrounded it in the heart of the city during the 90s. /

About Target Vacations:
Target Vacations Limited is a 100% Canadian owned travel provider, offering Canadians the travel of their dreams. By combining its roots as a neighbourhood travel provider with leading edge technology and the consistent Best Customer Care and Best Value guarantee, is one of Canada's most trusted travel brands. Canadians can book online & get away at /

Contact Information

  • Media Contacts:
    LaunchSquad for SCVNGR
    Mike Farber or Anna Farnum
    scvngr [at] launchsquad [dot] com
    Boston: 617-945-1915