November 29, 2012 06:00 ET

Black Friday and Cyber Monday Does Not Always Mean Lower Prices

SOLON, OH--(Marketwire - Nov 29, 2012) - ECRM® has released an in-depth study that examines Black Friday & Cyber Monday promotions. Our analysis exposes many common misconceptions around the busiest shopping day of the year.

Shockingly, when comparing Black Friday deals to other times throughout the year, it is apparent that holiday prices are not always the lowest. Our in depth analysis uncovers leading retailers promoting higher prices than previously advertised on toys and consumer electronics.

Big box retailers standing up to on price.
  hhgregg Best Buy Target Walmart Amazon
Samsung 1080p LED HDTV- 40 in. $429.99 $427.99 $429.99   $525.00
Samsung 1080p LED HDTV- 50 in. $699.99 $697.99 $699.99   $898.72
Nintendo Wii U Deluxe Game System- 32GB   $349.99 $349.99   $435.00
Nintendo 3DS Game System     $149.99   $199.99
Nintendo Wii Game System     $119.00 $89.00 $199.95

Overall, promotional trade spend for Black Friday is down 15% for 2012 compared to 2011. Many retailers are strategically shifting their focus to social and mobile. A substantial growth in Mobile applications from both retailers and third parties tries to bring some clarity, but inaccurate data and tedious functionality frustrate the consumer resulting in lost opportunities. With Social Media, the conversation can easily lose focus and the intended message becomes unclear.

This hyper competitive environment is confusing the consumer and impacting sales negatively. For a more in-depth look at our findings, read the entire Black Friday Promotional Reflections as well as other category and seasonal reviews by visiting:

About ECRM:
ECRM® is a global leader in retailer promotional data syndication and analysis. ECRM® provides business solutions by integrating process, vision and technology. ECRM has revolutionized the sales and marketing process by uniting retailers and suppliers of the consumer packaged goods industry at Efficient Program Planning Sessions, or EPPS® events.

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