SOURCE: Black Ink

Black Ink

January 27, 2015 07:00 ET

Black Ink Announces Additional Functionality to Serve Manufacturing Companies' Two-Tier Distribution Model

Sales and Marketing Performance KPIs Extends Across Dealers, Retailers, Distributors and Branch Sales Channels

BOSTON, MA--(Marketwired - Jan 27, 2015) - Black Ink, the leading enterprise marketing performance ROI software, has extended the functionality of its Eye On Enterprise Marketing ROI Suite to provide marketing key performance indicators (KPIs) to evaluate the sales and marketing performance of branches, distributors, dealers and retailers. The only real-time SaaS solution, Eye On's end-to-end functionality uses built-in financial analytics intelligence to measure, monitor and maximize the entire sales eco-system.

Companies utilizing a two-tiered sales channel, such as manufacturers, now have the opportunity to evaluate their enterprise's end-to-end performance. This includes all distributors and branches as well as the retail point of sale. This extended functionality helps management focus on the key performance indicators to drive more business performance where it is most important to them.

"Eye On software gives us a data-driven view of our business from a territory, state, and zip code view, all the way down to the individual customer," said Scott Crader, Co-General Manager of Crader Distributing Company, a certified dealer of STIHL products. "This allows us to focus our efforts and activities where they will deliver the greatest return and better meet the needs of STIHL customers and the independent servicing dealers that serve them."

Specific enhancements to Eye On include 10 new pre-built key KPIs. Eye On customers now receive competitor and dealer locations and analytics displayed via GIS mapping. Location of existing customers, market share penetration and current share opportunities are all displayed. The platform also provides the ability to add third party data such as census data, consumer mover data, PCOA data hygiene for data accuracy, weather data feeds, etc.

"This added functionality is critical as many industries often have a limited view of the consumer through the dealer and back up through the distribution chain," states Jeff Winsper, founder and president of Black Ink. "Distributors can now evaluate their revenue and product-sell in process to uncover new revenue growth opportunities, key customer segments that represent the best profit, or improve customer acquisition, retention and growth. Our easy to use dashboard allows any line manager, territory manager or marketing agency determine if the 'plan to actual' is meeting or exceeding goals."

The cloud-based Eye On Enterprise Marketing ROI Suite is available in three progressive modules: Marketing ROI, Customer ROI and Business ROI. Each module reports on its respective KPIs.
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About Black Ink
Black Ink develops an innovative Saas-based software solutions providing deep analytical capabilities for today's C-suite, sales and marketing leaders. Black Ink is a charter member of the Marketing Accountability Standards Board.

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