Black Ink ROI's C-Level 2016 Marketing Study Now Available

BOSTON, MA--(Marketwired - Mar 2, 2016) -  Black Ink ROI, the leading SaaS-based customer analytics platform for global enterprises, has released the findings from their C-level 2016 Marketing Study. In December of 2015, Black Ink ROI surveyed C-level marketers representing the top 2,000 largest companies in the United States by annualized revenue. Nearly 55% of the responders have over $5B in revenue, and represent approximately 30 different industry segments. Their collective marketing budget is well over $11B, including program and labor costs. The study features compelling aggregated results regarding their top priorities, obstacles, marketing technology investments, budget allocations, and how company culture can make a big difference to their ability to execute.

Black Ink ROI's C-level 2016 Marketing Study highlights some of the general, wide-sweeping marketing trends affecting these global companies, but also some unique nuances between company cultures, budget preferences, challenges, and opportunities. However, there is one evident, overarching theme: Marketing Technology. Analytics and infrastructure is driving transformation across the boardroom, between departments, staffing, and budgets. The goal of this study is to educate and inform marketers who can leverage it to help drive new revenue opportunities, customer-engagement, brand management, processes, and key investment areas.

"Today's sea change for all levels of marketers is unprecedented. This C-level 2016 Marketing Study captures the essence of how marketers are adapting or leading the charge," said Scott Brinker, Program Chair at MarTech Conference, and Author of Hacking Marketing. "There is enough evidence from these leading brands that they desire to deliver a superior brand experience to remain customer-centric by leveraging Marketing Technology (MarTech) at the core."

For the full C-level 2016 Marketing Study, please visit http://blackinkroi.com/c-level-2016-marketing-study.

About Black Ink ROI
Serving global companies, Black Ink ROI is leading-edge SaaS-based, advanced customer-analytics platform for sales, marketing and P&L leaders to improve customer acquisition, retention and upselling growth opportunities. By applying data analytics to the next level, Black Ink ROI customers receive insights to drive more profitable growth and improved ROI. The platform provides over 55 pre-built KPIs that meet GAAP reporting standards and it automatically integrate with type of internal and external data sources. Black Ink ROI is an advisory board member of the Marketing Accountability Standards Board. The company is headquartered in Boston, Massachusetts. For more information, visit http://blackinkroi.com/. Stay up to date with relevant news and additional information by reading their Marketing Performance Management blog, and by connecting with them @BlackInkROI on Twitter and on LinkedIn.