SOURCE: Targeted Media Online

The Urban Shopper | Shopping Lifestyles and Values

January 10, 2011 14:31 ET

Black Women's Health Findings in The Urban Shopper

WOODCLIFF LAKE, NJ--(Marketwire - January 10, 2011) - Insight into findings from the long-term research project, the Black Women's Health Study (BWHS), will be featured in The Urban Shopper beginning this month.

The BWHS is a major health study focused exclusively on Black women and conducted at Boston University.

For more than 15 years, the BWHS has followed the health, behavior and lifestyles of 59,000 African-American females and has published results on breast cancer, diabetes, hypertension, lupus, fibroids, weight gain, preterm birth, and other health outcomes.

According to Lynn Rosenberg, a senior investigator on the BWHS project, "Over the course of this research, we've identified risk factors for illnesses that affect many Black women. We believe it's important to share that knowledge not just with physicians or other scientists but directly to this community. The Urban Shopper gives us an opportunity to reach women who could benefit from study findings since they relate directly to the health of Black women."

The Urban Shopper is a Shopping Lifestyle and Values web magazine targeted to Black and Latino females. It has six content channels focused on consumerism including one devoted exclusively to Wellness and Well-Being

According to publisher Marla Currie, "Healthcare represents a significant portion of the disposable income of our readers, who as a group are disproportionately affected by serious afflictions like diabetes and hypertension. Reducing the physical and financial toll of poor health through greater awareness of health issues is an important service to our readers."

Past Wellness articles included "Toxic Lead's Unhealthy Legacy," which looked at the long-term health effects of exposure to the heavy metal which remains in 24 million mainly urban homes despite being banned in 1978, and "Unhealthy Weight Hits Wallet," an exposé of the increased costs of living incurred by the overweight. About 4 out of 5 African-American women are overweight or obese.


The Urban Shopper ( publishes its ninth issue of consumerist content in January focused on shopping smart, finding value, and greater awareness of the urban consumer marketplace. 

Exclusively online, The Urban Shopper covers the full shopping spectrum including Food & Household, Leisure Living, Technology and Learning, Green Living, Personal Finance, and Wellness & Beauty. It is a one-stop destination for shopper insights, resources, and buying tools relevant to the urban shopping experience.

Contact Information

  • Shannon Janean