BlackBerry 10 Smartphones Now Available On ShopBlackBerry.com in Canada

WATERLOO, ONTARIO--(Marketwired - March 31, 2014) - BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a world leader in mobile communications, today announced that beginning later today, customers in Canada will be able to purchase SIM-unlocked GSM models of the BlackBerry® Z30, BlackBerry® Z10, BlackBerry® Q10 and BlackBerry® Q5 smartphones directly from BlackBerry on the ShopBlackBerry.com site for Canada at http://ca.ShopBlackBerry.com.

All the BlackBerry® 10 smartphones available on the site will be compatible with GSM-based 4G LTE and 4G networks in Canada, as well as other countries around the world with carriers who operate supported GSM networks.

ShopBlackBerry.com also has an assortment of accessories for BlackBerry 10 smartphones and BlackBerry OS models. Customers will find a variety of carrying solutions, chargers and audio peripherals available for purchase.

The BlackBerry 10 smartphones are also available from leading wireless carriers and retailers in Canada.

About BlackBerry

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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